Director, Programmatic Activation

Zeta Global•New York City, NY

1d•$110,000 - $140,000•Hybrid

About The Position

We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance. As both a strategic leader and a hands-on trader , you will own media decision-making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with other supporting traders and Client Success teams. In addition to making in-platform optimizations, you will provide strategic direction to various internal teams and participate in client conversations when media expertise is needed. The ideal candidate combines trading expertise, analytical acuity, and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to help you thrive at Zeta. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Requirements

5+ years of hands-on experience with a major DSP, such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP
Management experience in a programmatic media role
Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
Demonstrated track record of effectively optimizing to goals
Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem
Demonstrated analytical ability and an extreme attention to detail
High proficiency in MS Excel

Responsibilities

Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
Oversee a team of traders to drive performance, accuracy, and accountability at scale.
Partner with Client Success and Analytics teams to align client needs with our media approach.
Ensure minimal errors in tagging, targeting, and pacing.
Consistently exceed campaign objectives while identifying margin expansion opportunities.
Provide clear optimization notes and forward-looking guidance to internal and client partners.
Master internal systems and tools for order management and internal communications.