Director - Product Marketing

InMobi•New York, CA

About The Position

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com Location: San Francisco or New York Role Overview We are looking for a Director of Product Marketing to lead the commerce narrative, market positioning, and GTM strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning. This leader will be the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build for whom, why it matters, and how it should be understood in the market — not downstream sales enablement execution. In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these as foundational inputs to commerce and lifecycle outcomes, not standalone performance features.

Responsibilities

Act as the voice of the customer for DSP-led commerce and app growth products.
Build deep understanding of: Buyer motivations, constraints, and decision criteria How commerce, performance, and RMN budgets are actually allocated What customers say they want vs what they actually buy
Use customer insight to: Define ICPs and buying personas Prioritize use cases Pressure-test internal assumptions
Be the internal arbiter of market reality when opinions diverge.
Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
Build and own the end-to-end commerce narrative: Problem framing rooted in customer pain Clear value proposition tied to measurable outcomes Why DSP-native commerce vs alternatives
Ensure positioning reflects how customers talk and buy, not internal architecture.
Own the product marketing strategy and narrative for: App user acquisition User re-engagement Retargeting and lifecycle marketing
Position these capabilities as inputs into commerce outcomes (conversion, repeat purchase, LTV), not isolated performance tactics.
Define ICPs, buying triggers, and success metrics for growth and performance marketers.
Ensure consistent storytelling across full-funnel and lifecycle motions.
Run product marketing for 3P DSPs
Also own product marketing tracks with marquee measurement and attribution tracks
Own PR/FAQ, positioning docs, launch narratives, and GTM frameworks for commerce and app growth products.
Ability to execute both PLG and SLG motions
Partner closely with Product to run a working-backwards motion: Validate ICP and buyer before build Define success metrics customers care about Influence roadmap prioritization using market insight
Drive event-led and moment-led launches with clear strategic intent.
Act as the PMM leader for the DSP commerce and app growth domain, working across product, marketing, business
Build and mentor PMMs focused on outcome-driven, market-first product marketing.
Be a thought partner to senior leadership on where commerce and app growth belong in the DSP strategy — and where they do not.