Director, Product Marketing

Filevine•Salt Lake City, UT

47d

About The Position

As Director of Product Marketing, you will serve as the primary voice of the product in the market, developing positioning and go-to-market strategies that resonate with target audiences while reinforcing the company's new brand identity across all channels. In this role, you will lead efforts to align sales and marketing under a unified message, evolve brand and product strategy, collaborate with leaders in Marketing, Product, and Sales, and manage a Product Marketing team to deliver cohesive, differentiated storytelling and execution

Requirements

5+ years of experience in product marketing leadership, preferably in B2B tech or SaaS
Proven track record leading GTM strategy, launch execution, and messaging development
Exceptional storytelling ability rooted in customer insight and data
Strong cross-functional collaboration across Product, Sales, and Marketing teams
Strategic and analytical mindset with a focus on measurable business outcomes
Bachelorâs degree in Marketing, Business, or related field

Nice To Haves

Experience in product management or sales enablement
Prior success supporting a rebrand or brand evolution initiative
Familiarity with legal tech, SaaS platforms, or enterprise software

Responsibilities

Develop clear, differentiated product positioning and messaging that ties Filevineâs ecosystem to customer needs and market opportunities.
Align sales and marketing on unified, on-brand messaging and storytelling across all channels.
Partner with Sales Enablement to create compelling materials and deliver training for sales teams.
Lead end-to-end go-to-market (GTM) strategies for product launches and feature rollouts, including planning, execution, timelines, goals, and success metrics.
Own the evolution of product naming conventions and hierarchy to ensure consistency and brand alignment.
Drive cohesive product narratives across marketing, sales, and customer communications while building programs to boost adoption, engagement, and retention.
Map customer journeys to reduce friction, maximize deal size, and identify growth opportunities; collaborate with sales and executives on optimal pricing and packaging.
Track key KPIs (adoption, engagement, NPS, retention, win/loss) and establish a formal win/loss analysis program to refine GTM strategies, digital campaigns, and product direction.
Lead and mentor the Product Marketing team in conducting market/competitive research, developing and validating personas, creating collateral (one-pagers, eBooks, white papers), and executing product/feature launches and adoption initiatives.