Director, PR & Communications

Pacific Sunwear Of California•Anaheim, CA

56d•$144,000 - $176,000

About The Position

The Director of PR & Communications will serve as Pacsun's lead strategist and spokesperson for all public, company, and media communications. Reporting to the CEO, the Director of PR & Communications will work closely with external stakeholders (inclusive of the Board of Directors), and other members of the senior leadership team to shape, protect, and promote Pacsun's voice and reputation. This role leads the strategy and implementation of all press, public relations, media partnerships, company announcements, and content positioning—ensuring consistency, clarity, and alignment with Pacsun's mission and values. The Director of PR & Communications will cultivate and manage relationships with media and key external stakeholders while developing internal strategies that ensure effective, timely, and proactive communication.

Requirements

Bachelor's degree in communications, journalism, public relations, or a related field required or comparable experience preferred
Minimum ten (10) years of progressively responsible experience in communications, public relations, or media management, ideally in retail or adjacent industries
Proven success managing high-profile media relations and company communications
Experience serving as a spokesperson for a high-profile organization
Demonstrated record of securing major press coverage and managing communication strategies across multiple platforms
Exceptional written and verbal communication skills
Strong strategic planning and crisis management capabilities
Established media network across cultural and news outlets
Comfort working with senior leadership and boards
Familiarity with digital storytelling, social media strategy, and emerging communication trends
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Responsibilities

Strategic Communications Working closely with leadership and external stakeholders, develop and execute a comprehensive press and communications strategy that advances Pacsun's mission, enhances public awareness, and strengthens its national and international reputation
Serve as primary spokesperson, representing its leadership and programs across all media channels
Partner with leadership and program teams to craft messaging that communicates institutional priorities, exhibitions, programs, and initiatives
Anticipate and manage communications issues, risks, and opportunities, lead on crisis communications and sensitive matters with sound judgment and discretion
Ensure alignment and consistency of institutional messaging across internal and external audiences
Public Relations Build and maintain strong relationships with journalists, editors, and influencers across art, culture, entertainment, philanthropy, and general-interest media
Secure high-quality, strategic coverage for Pacsun activities, exhibitions, and leadership in major regional, national, and international outlets
Oversee press releases, media advisories, op-eds, statements, and related materials; edit and approve all outgoing public communications
Prepare leadership for media engagements, speeches, and public appearances through briefings, messaging guidance, and talking points
Manage press events, previews, and public announcements in collaboration with relevant departments
Secure and manage project-based external public relationships agencies
Communications Oversee Pacsun's editorial voice across digital platforms, and official statements
Collaborate with the Marketing and Digital teams to ensure company messaging is reflected consistently online and through social media
Develop content calendars and storytelling initiatives that amplify Pacsun's voice and public impact
Exemplary cross-functional leadership Establish annual goals, performance indicators, and reporting systems to evaluate impact and visibility
Foster an environment of collaboration, integrity, and creative problem-solving across departments
Serve as a trusted advisor to leadership and staff on communication strategies, tone, and positioning