Director, Portfolio Marketing

Computershare•Canton, MA

3h•Hybrid

About The Position

Are you ready to make a significant impact? As the Director of Portfolio Marketing, you are responsible for translating business plans and initiatives into marketing needs across multiple key North American Issuer/Transfer Agency business solutions and segments (that could include but is not limited to: future clients (switch wins), law firms/IPO segment, corporate actions, unclaimed property/asset reunification, AGM (annual general meeting) services, alternative investment solutions, capital markets solutions, tokenization solutions, and other potential new solutions). The role will also support the strategic and tactical marketing plans and go-to-market strategies for solutions extensions, enhancements, new technology or data innovation or experiences (client, shareholder, advisor, etc.), partnerships, acquisition integration, and/or other emerging or adjacent solutions that provide value added solutions for clients, future clients, advisors or other stakeholders and further differentiate Computershare in the market. The Portfolio Marketing Director will own the strategy, development and execution of the various business segment/solutions/ emerging solutions marketing plans and go-to-market strategies, in partnership with key business leaders and stakeholders, and will be responsible for creating differentiated value propositions, market-focused messaging, marketing, sales enablement and engagement programs, go-to-market programming, and cross-channel marketing programs to drive competitive differentiation, establish and nurture relationships with future clients, law firms and advisors, and other target audiences, and to deepen relationships/provide cross-sell opportunities to current clients, and/or enhance client/shareholder/advisor experiences. Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward.

Requirements

Bachelor's degree in Marketing, Communications, or related field; Master’s Degree (preferred)
10+ years of B2B marketing experience in financial services, equities, governance and/or fin tech segments and or with marketing of complex financial solutions
Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with a strong understanding of how to target B2B buyers across segments
Proven track record developing and executing high impact B2B marketing programs and GTM strategies, demonstrating understanding of the full marketing mix in order to recommend variety of marketing strategies aligned with business objectives.
Track record in building value propositions and messaging strategies that inform compelling content, tough points, thought leadership
Experience in marketing financial services and / or complex services solutions/ services that leverage technology and data innovation
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
Strategic thinker: able to synthesize and translate strategy and business goals to marketing plans/execution, then roll up sleeves to execute
Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
Hands-on fluency in marketing analytics, CRM systems, and performance reporting
Self-starter comfortable working across cross-functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills
ABM, experience with marketing automation, CRM (preferred)

Nice To Haves

Experience with equity issuer / transfer agency/capital markets and governance solutions (preferred)
Experience in a leadership role (preferred)

Responsibilities

Develop marketing strategy and plans for business solution/segment (existing, new, emerging) that generate awareness, engagement, business growth, retention
Translate business strategies and priorities into marketing plans and execution
Lead the development of go-to-market programs for a range of Transfer Agency segments/solutions/adjacent and new innovation (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional campaigns
Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios, and variations
Develop compelling, segmented differentiated value propositions and messaging frameworks targeted at buyers to be activated into content, campaigns, and touch points
Inform content strategy and develop collateral, touch points, sales enablement, thought leadership, use cases/case studies, explainer videos, testimonials and overall content strategy (with content team) to accelerate sales cycle and advance buyer journey
Evaluate, plan and execution (with events team) relevant industry forums and events, sponsorships and webinars, industry partnerships, and manage participation, while continually work to measure and evaluate ROI
Develop sales enablement plans to drive engagement with and adoption of business /segment offerings; innovative sales tools and best practices, selling system
Evaluate opportunities to optimize marketing mix across channels (with integrated marketing team) and create relevant collateral and touch points to drive integrated campaigns across channels
Support delivery of various sales enablement content assets to align with buyer journey and to support the RFP /Pursuits process
In close coordination with product marketing and management teams, oversee launch planning and go-to-market strategies for new products, solutions and services offerings, including the launch of Computershare’s innovation and product roadmap.
Formulate market sizing, segmentation and targeting strategies, rolling up to inform the global approach
Own the relationship with third-party analysts or primary research vendors as appropriate
Work with business partners on competitive / industry analysis and SWOT, opportunities for differentiation or to manage gaps
Developing customer references, testimonials, and case studies for external and internal use
Conduct win/loss interviews and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team
Monitor and report on the performance of marketing programs and communicate the results of related sales and portfolio marketing efforts
Collaborate across marketing to drive end-to-end program delivery, best practices and on execution of integrated cross-channel content and campaigns

Benefits

Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.

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