Director Player Development (Property)

Resorts World Las Vegas•New York, NY

1d•$131,330 - $159,140

About The Position

The Director of Player Development (Property) is responsible for effectively marketing, evaluating, recruiting, establishing and maintaining a professional relationship with assigned house players, and acquisition of new players. Knows and ensures adherence to department and company policies, procedures, internal controls and government regulations. This position is eligible for an incentive program determined by management. This position will be measured and evaluated based on the contribution of the financial growth, specifically revenue gained through relationship marketing of high worth players. Essential Duties/Core Competencies Ensures the highest level of Customer Service is given to guests at all times. Sells and promotes property using pertinent and appropriate offers, property amenities, special events and promotions that drive property visits. Increases player core revenue by personal networking and telemarketing. Makes management level financial decisions and is responsible for customer profitability. Clearly understands the 360-degree view of the player, and how specific player attributes and metrics can be strategically leveraged to drive incremental business while maintaining profitability. Understands how promotional incentives and discounts can affect house advantage for both basic strategy players and skilled players alike. Achieves personal and department goals as determined by management. Regularly reviews activity reports sent from the property and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions. Maintains a high profile at outside events, targeting potential high worth guests. Resolves problems, questions, or concerns from high worth guests. Work with internal departments to maximize guest satisfaction of high worth guests while meeting property goals. Work with other marketing departments to ensure proper reinvestment in high worth guests, including comping and gifting to high worth players. Ensure the safety, security, and confidentiality of high worth players as well as other guests and employees. May represent the Company, including spokesperson at events or promotions, entertainment and Company sponsored events both on and off property. Actively seeks new players through networking. Actively increases the worth of their coded players. Achieves all assigned CRM, Special Event and Hotel booking goals. Attends all necessary meetings. Performs other tasks as assigned.

Requirements

Must be at least 18 years old or older and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
Three years experience in a Marketing/Player Development capacity in a large-scale gaming operation.
Must have a comprehensive understanding of player ratings systems and complimentary guidelines consistent with normal industry standards.
Must have a proven track record developing new premium players within a high-volume casino resort.
Must have an established player following.
Must have a comprehensive understanding of player tracking systems.
Must be fully conversant with complimentary guidelines consistent normal industry standards.
Must be able to perform each of the essential functions satisfactorily.
Must have proficient computer skills.
Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.
Ability to respond to common inquiries from other employees or guests.
Fluency in English required, second language a plus.
Ability to write detailed instructions and correspondence.
Ability to effectively present information in one-on-one and group situations.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimal, and work with mathematical such as probability and inference.
Ability to create, read and analyze spread sheets of statistical data.
Ability to decipher various reports and maintains reports upon request.
Must be able to interact with internal and external guests in a professional manner.
Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property.

Nice To Haves

BA/BS in marketing or a related field preferred.

Responsibilities

Effectively marketing, evaluating, recruiting, establishing and maintaining a professional relationship with assigned house players, and acquisition of new players.
Ensures adherence to department and company policies, procedures, internal controls and government regulations.
Ensures the highest level of Customer Service is given to guests at all times.
Sells and promotes property using pertinent and appropriate offers, property amenities, special events and promotions that drive property visits.
Increases player core revenue by personal networking and telemarketing.
Makes management level financial decisions and is responsible for customer profitability.
Clearly understands the 360-degree view of the player, and how specific player attributes and metrics can be strategically leveraged to drive incremental business while maintaining profitability.
Understands how promotional incentives and discounts can affect house advantage for both basic strategy players and skilled players alike.
Achieves personal and department goals as determined by management.
Regularly reviews activity reports sent from the property and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.
Maintains a high profile at outside events, targeting potential high worth guests.
Resolves problems, questions, or concerns from high worth guests.
Work with internal departments to maximize guest satisfaction of high worth guests while meeting property goals.
Work with other marketing departments to ensure proper reinvestment in high worth guests, including comping and gifting to high worth players.
Ensure the safety, security, and confidentiality of high worth players as well as other guests and employees.
May represent the Company, including spokesperson at events or promotions, entertainment and Company sponsored events both on and off property.
Actively seeks new players through networking.
Actively increases the worth of their coded players.
Achieves all assigned CRM, Special Event and Hotel booking goals.
Attends all necessary meetings.
Performs other tasks as assigned.