Director, Physical Product & Marketing

Universal Music Group•Santa Monica, CA

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. At UMe, we don’t just market music—we steward legacies. If you’re passionate about connecting past, present, and future fans to the artists who shaped the culture, we want you on our team. How We LEAD: Universal Music Enterprises (UMe), the catalog division of Universal Music Group, is home to the most iconic artists and albums in music history. We deliver deluxe formats, vinyl reissues, anniversary campaigns, merch, and collector experiences that connect legendary music with fans old and new. We are currently seeking a Physical Product & Marketing Director with a minimum of 5 years of experience to lead physical product campaigns for high-impact catalog releases. This is a strategic and collaborative role for a passionate music marketer who understands how to balance reverence for legacy with relevance for today’s market. From concept through shelf—and beyond—you’ll shape the lifecycle of major physical campaigns across formats and platforms. How You’ll CREATE: Lead end-to-end campaign development for physical-forward catalog releases, including deluxe editions, vinyl reissues, box sets, anniversary campaigns, and collector’s items. Lead cross-functional marketing campaigns across e-commerce, retail marketing, social media, CRM/email, content, and media placements. Build strategic release plans that balance physical retail, direct-to-consumer sales, and limited-edition activations with broader digital support that blend reverence for legacy with modern storytelling, discovery tools, and fan engagement strategies. Develop go-to-market strategies that elevate physical releases as cultural touchpoints. Collaborate closely with A&R, creative, production, commerce, and D2C teams to ensure timely, coordinated execution. Work directly with artist estates, managers, and stakeholders to preserve brand integrity while maximizing reach and impact. Partner with e-commerce commercial teams to optimize product visibility, sell-through and exclusive D2C experiences for limited drops. Drive storytelling through packaging, marketing copy, liner notes, creative content, and campaign narratives that elevate legacy. Analyze physical sales, CRM insights, fan demand, and market trends to refine rollout strategies and product development. Manage campaign budgets, project timelines, and cross-functional communication from pre-sale to post-launch. Support long-lead product development schedules and coordinate creative approvals, production deadlines, and release dates. Contribute to the long-term growth of catalog artists by positioning physical products as part of multi-year brand and fan development strategies. Manage project timelines, budgets, and cross-functional communication from concept to post-release. Ensure every release reflects the cultural significance and their creative legacy, while keeping execution focused, effective, and fan-first. Bring Your VIBE: 5+ years of experience in music marketing, product management, or physical media strategy. Deep understanding of vinyl culture, physical formats, collector mindsets, and D2C best practices. Experience working on heritage or catalog artist campaigns. Proven success in coordinating product lifecycles, physical/digital timelines, and cross-team execution. Excellent organizational and communication skills with an eye for creative and packaging detail. Strong understanding of CRM, e-commerce platforms, and retail landscapes. Highly collaborative team player with a deep love of music history and product storytelling. Innovative thinker who brings fresh ideas to timeless music. Ability to manage multiple campaigns at once in a fast-paced, deadline-driven environment.

Requirements

5+ years of experience in music marketing, product management, or physical media strategy.
Deep understanding of vinyl culture, physical formats, collector mindsets, and D2C best practices.
Experience working on heritage or catalog artist campaigns.
Proven success in coordinating product lifecycles, physical/digital timelines, and cross-team execution.
Excellent organizational and communication skills with an eye for creative and packaging detail.
Strong understanding of CRM, e-commerce platforms, and retail landscapes.
Highly collaborative team player with a deep love of music history and product storytelling.
Innovative thinker who brings fresh ideas to timeless music.
Ability to manage multiple campaigns at once in a fast-paced, deadline-driven environment.

Responsibilities

Lead end-to-end campaign development for physical-forward catalog releases, including deluxe editions, vinyl reissues, box sets, anniversary campaigns, and collector’s items.
Lead cross-functional marketing campaigns across e-commerce, retail marketing, social media, CRM/email, content, and media placements.
Build strategic release plans that balance physical retail, direct-to-consumer sales, and limited-edition activations with broader digital support that blend reverence for legacy with modern storytelling, discovery tools, and fan engagement strategies.
Develop go-to-market strategies that elevate physical releases as cultural touchpoints.
Collaborate closely with A&R, creative, production, commerce, and D2C teams to ensure timely, coordinated execution.
Work directly with artist estates, managers, and stakeholders to preserve brand integrity while maximizing reach and impact.
Partner with e-commerce commercial teams to optimize product visibility, sell-through and exclusive D2C experiences for limited drops.
Drive storytelling through packaging, marketing copy, liner notes, creative content, and campaign narratives that elevate legacy.
Analyze physical sales, CRM insights, fan demand, and market trends to refine rollout strategies and product development.
Manage campaign budgets, project timelines, and cross-functional communication from pre-sale to post-launch.
Support long-lead product development schedules and coordinate creative approvals, production deadlines, and release dates.
Contribute to the long-term growth of catalog artists by positioning physical products as part of multi-year brand and fan development strategies.
Manage project timelines, budgets, and cross-functional communication from concept to post-release.
Ensure every release reflects the cultural significance and their creative legacy, while keeping execution focused, effective, and fan-first.

Benefits

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent