Director, Patient Engagement Commercialization & Growth Execution

Experity • Machesney Park, IL

6d • $121,400 - $161,500 • Hybrid

About The Position

Experity is a mission-driven team transforming on-demand healthcare across the U.S., empowering urgent care clinics with industry-leading software that makes care faster, easier, and more patient-focused. Joining us means doing meaningful work that directly improves the healthcare experience for millions—from helping families access care quickly to ensuring clinics run smoothly behind the scenes. If you want to make a real impact alongside innovative, dedicated teammates while contributing to a trusted platform that’s becoming the operating system for on-demand care, Experity is the place to grow your career. Vision Connection: The Director of Patient Engagement Commercialization & Growth Execution is a critical execution leader in realizing this vision by ensuring Care Agent becomes the primary engagement layer between patients, clinics, and Experity’s ecosystem. This role connects Experity’s strategy to measurable outcomes by transforming Care Agent from a powerful product into a scaled, monetized, and indispensable platform across the install base. By operationalizing patient engagement, payments, and conversational workflows, this leader ensures Experity is not just a system of record—but the system of action and interaction for millions of patient moments. Care Agent becomes the front door, guide, and revenue accelerator for on-demand care—driving adoption, engagement, and competitive displacement while strengthening Experity’s long-term platform defensibility. Position Overview: The Director of Patient Engagement Commercialization & Growth Execution is the senior leader responsible for operationalizing Experity’s Patient Engagement strategy and driving the commercial success of the Care Agent platform. This role leads all go-to-market execution, commercialization, adoption, usage acceleration, messaging, and competitive displacement motions across Care Agent skills and payments.

Requirements

• 6+ years in commercialization, GTM, growth, or product marketing leadership roles within SaaS or digital platforms.
• Proven track record driving SaaS adoption, usage expansion, and install-base monetization.
• Experience launching and scaling new product lines or platform capabilities across an enterprise customer base.
• Demonstrated success optimizing pricing, packaging, attach rates, and expansion revenue motions.
• Experience leading competitive displacement strategies within an existing install base.
• Strong cross-functional leadership across Sales, CS, Marketing, Product, RevOps, Finance, and Payments.
• Experience using A/B testing and data-driven experimentation to improve digital engagement and conversion.
• Experience building and leading high-performing commercialization or growth teams.
• Executive-level communication skills with experience influencing C-suite buyers and enterprise stakeholders.
• Bachelor's degree or equivalent combination of education and experience.

Nice To Haves

• Experience in healthcare, health tech, EMR, practice management, or patient engagement platforms.
• Experience in payments, fintech, or embedded payments monetization within a SaaS platform.
• Experience in B2B2C platform ecosystems with multi-sided growth dynamics.
• MBA or advanced business degree.
• Ability to travel as needed.

Responsibilities

• Translate Patient Engagement strategy into actionable commercialization and adoption plans.
• Operationalize GTM motions for all Care Agent skills, payments solutions, and future capabilities.
• Coordinate execution across Sales, Customer Success, Marketing, Payments Ops, Revenue Operations, Finance and Product.
• Drive clinic adoption, usage, and engagement outcomes across the Experity install base.
• Build GTM launch plans for each Care Agent skill and payments capability.
• Develop and manage commercialization frameworks, messaging toolkits, enablement assets, and rollout programs.
• Recommend pricing & packaging updates.
• Ensure cross-functional readiness for new launches and enhancements.
• Build and lead the Care Agent Adoption Engine, including playbooks, activation strategies, and skill-level KPIs.
• Partner with Strategic Accounts and CSMs to expand Care Agent penetration across enterprise networks.
• Identify barriers to adoption and execute targeted improvement plans.
• Improve skill-level metrics such as verification rates, CTR, conversion, and overall patient engagement.
• Develop and refine the Care Agent commercial story, skill value propositions, ROI narratives, and competitive messaging.
• Enable Sales & CS with training, pitch decks, objection handling, and competitive displacement plays.
• Align messaging with Product Marketing while owning Care Agent-specific commercialization narratives.
• Lead competitive strategy motions to dislodge PE competitors from Experity’s install base.
• Build conversion playbooks, enterprise comparison tools, and executive-level positioning.
• Partner with BD and Strategic Accounts to support competitive takeover opportunities.
• Map and optimize the end-to-end patient experience across the Care Agent ecosystem.
• Collaborate with Product on UX and workflow improvements based on usage insights.
• Lead A/B testing across messaging, templates, flows, and in-app interactions to improve engagement.
• Lead and develop a high-performing commercialization team.
• Establish goals, KPIs, performance rhythms, and cross-functional operating cadences.
• Foster a culture of strategic execution, accountability, and continuous improvement.
• Other duties as assigned

Benefits

• Health, dental/orthodontia, and vision coverage the moment you start.
• Be part of our success with a synthetic ownership program after one year.
• Access our Employee Assistance Program for everything from mental wellness to financial coaching.
• Generous PTO, team events, family picnics, and holiday parties.
• Development programs designed to help you thrive and grow.
• Including quarterly bonuses and 401(k) matching to invest in your future.

What This Job Offers

• Job Type: Full-time
• Career Level: Director