Director, Partnerships - Fanatics Events

Fanatics•New York, NY

51d•$145,000 - $155,000

About The Position

About Fanatics Events Fanatics is a global leader in licensed sports merchandise, collectibles, and fan experiences. Our newest platform, Fanatics Events, creates large-scale consumer festivals and live experiences that bring fans, athletes, and partners together. Our flagship productions include Fanatics Fest- a first-of-its-kind multi-day fan festival currently hosted in New York City, combining sports, collectibles, athlete appearances, and immersive activations; and WWE World- a multi-day consumer event produced in partnership with WWE, bringing fans closer to superstars, storylines, and experiences during major tentpole weekends. As we scale our live events business, we're seeking a Partnerships Director to help architect and oversee sponsorship programs for our brand partners. The Role The Partnerships Director will lead sponsorship deal making from early-stage program design through post-sales fulfillment, with a primary focus on Fanatics Fest. This role will partner with operations, creative strategy, and advertising teams during the pre-sale process to confirm deal feasibility, then oversees fulfillment with a strict eye on margin. Beyond Fanatics Fest, the Director could also lead sponsor coordination for events such as WWE World and other partner-driven events, ensuring consistency and excellence across the Fanatics Events portfolio.

Requirements

8-12 years of experience in brand partnerships, sponsorship fulfillment, or live event operations; experience leading multi-million-dollar event portfolios required.
Proven ability to translate commercial deals into operational reality
Strong background in live event production or large-scale experiential activations; experience with major convention centers (e.g., Javits Center) strongly preferred.
Demonstrated success managing cross-functional teams and agency/vendor relationships under tight timelines.
Skilled in budget planning and margin management, with a history of delivering projects on time and on budget.
Excellent communicator with executive presence; able to represent Fanatics with external partners, vendors, and clients.
Proficient in Microsoft Office/Google Workspace.
Comfortable in a fast-paced, ambiguous environment and motivated by solving complex logistical challenges.
Willingness to travel and work on-site during major event weeks (including weekends, as needed).

Responsibilities

Pre-Sale Support Partner with operations, creative strategy, and advertising teams to qualify sponsorship opportunities.
Create and enforce Deal Term Outlines to ensure operational alignment and profitability.
Fulfillment Leadership Oversee execution of sponsorship deliverables.
Lead fulfillment planning with strict attention to cost efficiency.
Define and enforce deadlines for asset collection, approvals, and trafficking.
Cross-Functional Management Coordinate with Ops, Marketing, Talent, Legal, and Finance to ensure feasibility and deal term alignment.
Lead communications with vendors and contractors (agencies, Javits Center etc.)
Team Leadership Coach & mentor Partnerships Manager(s) and other support staff.
Influence scalable fulfillment processes and tools (dashboards, trackers, comms protocols).
On-Site Leadership Oversee Partnership Manager(s) and assigned sponsor integrations/activations on-site; resolve issues in real time.
Continuous Improvement Capture event learnings to improve/inform future Event strategy.