Director, Partner Enablement

Contentful•New York, NY

4d•Hybrid

About The Position

Contentful is hiring a Director, Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell, implement, and expand Contentful successfully at scale. This role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team. This role operates cross‑functionally across a matrixed organization in collaboration with Partner Marketing, Partner Management, and Revenue Operations. The Director, Partner Enablement will manage a small, high‑impact global team focused on both SI and ISV enablement. Partners are a core growth engine for Contentful and a critical delivery arm for customers building modern, composable digital experiences. This leader will create a unified partner enablement strategy and operating model across the entire partner journey — with the goal of scaling partner impact, improving delivery quality, and driving measurable pipeline, revenue, and adoption outcomes. What to expect? Strategy, leadership, and operating model Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes.. Stand up a programmatic, tier‑aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners. Manage a global enablement team with resourcing that includes support from field enablement and partner-led train-the-trainer motions. Collaborate across a matrixed organization , including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers GTM partner enablement (commercial readiness) Design role‑based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling. Build and maintain partner‑ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they're current and discoverable in the Partner Portal. Own the partner onboarding journey from signature to first co‑sell/co‑delivery, with time‑bound milestones. Support internal co‑selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning). Technical/solution enablement (delivery excellence) Partner with Learning Services to define role‑based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization). Provide partners with sandbox/demo environments , demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration). Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations). Partner with Professional Services to scale early‑project assurance (e.g., code reviews, architecture clinics) to de‑risk first implementations and improve time‑to‑value. Data, measurement, and partner health intervention Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage-gated progress. Implement partner implementation visibility in Salesforce and enable early‑warning signals for at‑risk projects; oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services. Partner with Revenue Operations to define and report on enablement KPIs : partner‑sourced/influenced ARR; time‑to‑first‑deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time‑to‑go‑live, escalations); partner NPS/tier progression. Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments. Stand up an Exe Communications and cadence Establish a predictable global/regional enablement calendar (quarterly partner updates, roadmap briefings, monthly technical sessions, business‑facing GTM workshops) aligned with Field Enablement. Coordinate with Partner Marketing on communications, campaigns‑in‑a‑box , and event programming , and with Partner Management to identify partners for in-depth enablement support.

Requirements

8-12+ years in B2B SaaS partner ecosystems and enablement, with demonstrated success building scalable partner enablement programs that drove revenue and delivery outcomes.
Direct experience partnering with systems integrators and digital agencies ; fluency in their business models, training patterns, and delivery practices.
Data‑driven operator ; defines KPIs, partners with Revenue Operations on instrumentation, and communicates impact to executives and the field.
People leadership experience managing global, matrixed teams and vendors/platforms for enablement (LMS/PRM/portal, content systems).

Nice To Haves

Demonstrated POV about DXP/composable/MACH systems or adjacent categories (commerce, search, personalization, CDP, experimentation, cloud/web platforms).
Program design and adult learning sensibilities; can orchestrate GTM and technical curricula with specialists to develop content.
Excellent stakeholder management; thrives in matrixed environments and can align multiple orgs to a shared enablement roadmap.
Technically credible with architects/engineers (APIs, integration patterns, composable architectures) while equally comfortable with sales leadership.

Responsibilities

Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes.
Stand up a programmatic, tier‑aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners.
Manage a global enablement team with resourcing that includes support from field enablement and partner-led train-the-trainer motions.
Collaborate across a matrixed organization , including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers
Design role‑based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling.
Build and maintain partner‑ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they're current and discoverable in the Partner Portal.
Own the partner onboarding journey from signature to first co‑sell/co‑delivery, with time‑bound milestones.
Support internal co‑selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning).
Partner with Learning Services to define role‑based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization).
Provide partners with sandbox/demo environments , demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration).
Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations).
Partner with Professional Services to scale early‑project assurance (e.g., code reviews, architecture clinics) to de‑risk first implementations and improve time‑to‑value.
Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage-gated progress.
Implement partner implementation visibility in Salesforce and enable early‑warning signals for at‑risk projects; oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
Partner with Revenue Operations to define and report on enablement KPIs : partner‑sourced/influenced ARR; time‑to‑first‑deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time‑to‑go‑live, escalations); partner NPS/tier progression.
Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments.
Establish a predictable global/regional enablement calendar (quarterly partner updates, roadmap briefings, monthly technical sessions, business‑facing GTM workshops) aligned with Field Enablement.
Coordinate with Partner Marketing on communications, campaigns‑in‑a‑box , and event programming , and with Partner Management to identify partners for in-depth enablement support.

Benefits

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time !
A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.