Director, Paid Social

DEPT®•San Diego, CA

2d•Remote

About The Position

The Director, Social role is ultimately responsible for building and managing a high-performing team that handles Strategy, Planning, and Activation to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention. The Director, Social should be able to lead the team to deliver excellent paid social strategy and performance recommendations for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.

Requirements

8+ years paid social experience and a minimum 5 years of experience in a client-facing media or marketing role
Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A comprehensive understanding of Meta and skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
Deep knowledge of upper-funnel campaign strategy with proven experience implementing and interpreting Brand Lift Studies (BLS) to guide optimization and inform future planning
The ability to audit an account and present actionable insights to a client
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities

Develop the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
Maintaining a strong understanding of the holistic business for each client in their portfolio
Orchestrate collaboration and implementation for flawless execution of paid social campaign strategy, planning and activation
Possess a deep working knowledge of Facebook/Instagram, and have a strategic perspective on how to achieve client business goals
Stay up-to-date on best practices to ensure their track is adopting best practices and testing recommendations prioritized by the agency
Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance in partnership with the Group Director, etc.
Manage all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, strategy meetings, etc) to ensure teams are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
Ensure successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
Scale layers of management and ensuring career pathing/goals are being established for every member of your team.
Identify succession plans for your team and cultivating talent development for upward mobility.