Associate Director, Paid Social

Omnicom Media US PHD•New York, NY

2d•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Role Paid Media Associate Directors own the Advertising function on their book of clients. This includes developing overall paid media strategy, helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations.

Requirements

Bachelor’s degree in marketing, advertising or communications
5+ years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns
Possess advanced knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills

Responsibilities

Effectively manage and lead all Advertising team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Advertising team members on their client team
Oversight for on boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure advertising strategy aligns with client’s overall business goals
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Main point of contact for search engine partners
Oversee terms and conditions, IOs, etc, including legal review and team communication
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Advertising team or broader agency
Coordinate QBR from key engine partners