Director, Paid Search

DEPT®

6h•$130,000 - $140,000•Remote

About The Position

You have a true talent for paid search, seamlessly blending strategy, creativity, and leadership. Your extensive knowledge of SEM standards ensures campaigns are flawless, enabling your team of experts to excel. As a subject matter expert, you lead by example, demonstrating best practices and facilitating knowledge-sharing. You work closely with your team daily, providing guidance and support to ensure that activations run smoothly and clients achieve their goals. You are committed to building a thriving team and fostering growth and development at every opportunity. Always up-to-date with the latest SEM updates, you bring innovation to your track and champion performance, holding yourself accountable to client partners and KPIs. With a keen eye for talent, you identify potential, cultivate development, and build succession plans, leaving a lasting legacy of success and empowerment.

Requirements

A minimum of 8 years’ paid search experience (spanning all core Google Ads products) and a minimum 3 years of experience in a client-facing marketing role
Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A deep understanding of Google Ads, and Microsoft Ads.
The ability to audit an account and present actionable insights to a client
Experience speaking to growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities

Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
Support client partners in managing client relationships as related to paid search strategy, team, and performance
Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals
Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
Oversees their activation team resourcing, consistently updating tracking to ensure utilization numbers are accurate and the team is fully utilized towards targets. Understands when their team is open for bandwidth and ready to take on clients.
Identifies succession plans for their team and cultivates talent development for upward mobility and planning for unplanned employee attrition
Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly