Director, Paid Media - Freelance

M Booth•New York, NY

5d•Hybrid

About The Position

The Director, Paid Media leads the day-to-day operation of M Booth’s paid media practice across multiple clients and workstreams. This role owns senior client relationships; oversees paid media strategy, execution, and quality; manages team operations; and supports business growth through organic expansion and new business efforts. The Director serves as the senior paid media lead on accounts and a key internal and external escalation point. This role requires the ability to flex between senior-level strategic leadership and hands-on execution, stepping in as needed to directly support both team leadership and day-to-day paid media delivery. They work closely with Analytics, account teams, creative partners, and senior leadership to ensure paid media strategies are effective, measurable, and aligned to broader business objectives.

Requirements

Bachelor’s degree (BA/BS) from a four-year accredited college or university, or equivalent experience
6–8+ years of professional experience in paid media or digital marketing
Strong leadership and people-management experience, with a track record of developing talent
Excellent written, verbal, and presentation skills; comfort presenting to senior clients
Strong understanding of budgeting, forecasting, measurement, and optimization principles
Ability to manage multiple clients and priorities while maintaining high standards and attention to detail
Deep, hands-on expertise in major paid media platforms, including the ability to directly build, launch, manage, and optimize campaigns within platform ad managers (e.g., Meta, Google, YouTube, TikTok, LinkedIn)

Responsibilities

Own paid media strategy and delivery across assigned accounts, serving as the senior paid media lead for client relationships, recommendations, performance narratives, and escalation of complex issues
Lead day-to-day paid media operations, including workflows, quality control, delivery oversight, and proactive identification and resolution of delivery or performance risk
Provide clear leadership to the paid media team through coaching, feedback, and direction; manage effectively up and across with account, Analytics, and senior leadership partners
Manage resourcing, hours, scopes, and budgets to ensure work is feasible, profitable, and delivered within scope; support development of paid media scopes of work by estimating hours and defining resourcing needs
Design and evolve cross-channel paid media strategies aligned to client business goals, partnering closely with Analytics on measurement, optimization, and performance interpretation
Translate complex paid media concepts, strategies, and performance insights into clear, actionable guidance tailored to audiences with varying levels of paid media expertise