Director, P&C Marketing Channel Analytics

USAA•Chesapeake, VA

1d•Hybrid

About The Position

At USAA, the mission is to empower members to achieve financial security through highly competitive products, exceptional service, and trusted advice, aiming to be the #1 choice for the military community and their families. The company's core values are honesty, integrity, loyalty, and service. As Director of P&C Marketing Channel Analytics, the role involves providing decision support for marketing investments across paid, owned, and earned channels. The team utilizes advanced analytical and statistical techniques to convert complex data into clear, actionable insights that enhance performance and influence strategy. This position requires expert experience in both digital and offline marketing channels, with a deep understanding of their impact on business outcomes. It is a player-coach role, responsible for setting the channel analytics roadmap, guiding the use of measurement for decision-making, and mentoring the team on analytics best practices and USAA’s marketing measurement ecosystem. The role is remote eligible in the continental U.S. with occasional business travel, but individuals within a 60-mile radius of a USAA office are expected to work on-site four days per week. Relocation assistance is not provided.

Requirements

Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative field; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years of experience in a decision support analytic function OR Advanced degree in relevant field, 6 years of experience in a decision support analytic function.
3 years of direct team lead or management experience.
Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Nice To Haves

5+ years in marketing analytics with a strong focus on paid media performance and experimentation across all paid and owned media channels
3+ years leading a marketing analytics team
Deep experience with marketing measurement frameworks, including MMM and MTA, and a track record of leveraging tools to drive budget and optimization decisions
Hands on experience within insurance or financial services industry providing marketing analytics solutions
US military experience through military service or a military spouse/domestic partner

Responsibilities

As a strategic partner, leads or collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
Develops team reputation as highly skilled experts in decision science support.
Oversees and coordinates analytical tasks which include the evaluation of the business problem, analytical methodology, validation, documentation and presentation of findings and recommendations.
Monitors, understands and embraces emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
Identifies additional resource needs ranging from IT investments, 3rd party support or additional analysts and provides business rationale and justification for additional needs.
Understands the business direction, environment and strategies, to set the analytic direction and crafts strategy to implement the approach that will influence business and lead change.
Leads the effort and/or partners with analytics teams to build USAA core analytics capabilities and processes.
Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Assigns and or Serves as a mentor for mathematical skills and statistical techniques and guides teams to use the appropriate approaches, to drive fact-based decision-making.
Maintains and innovates knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
Researches and pursues the latest and/or industry leading practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
Seeks opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (E.g. Certifications or advanced coursework).
Works with IT/CTO partners to advance new data and platforms that correspond to evolving abilities.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.