Director Organic Growth & Content

Chime Financial, Inc•San Francisco, CA

6d•$196,000 - $270,000•Hybrid

About The Position

We’re hiring a Director, Organic Growth & Growth Content to lead and scale Chime’s organic growth engine across SEO, AEO, YouTube, and owned content surfaces. This leader will define where we win, what we say, and how organic content drives measurable business outcomes across acquisition, education, and conversion. This is a highly cross-functional role partnering with Product Marketing, Brand & Creative, Lifecycle, Paid Media, and MarTech/Web to build a cohesive, full-funnel content system. The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Requirements

10+ years in organic growth, SEO, content strategy, or related fields, preferably in-house direct at a brand vs agency
Deep expertise in modern search ecosystems (SEO, AEO, AI Search, YouTube, App stores)
Proven ability to build and scale full-funnel content programs tied to business impact
Experience owning both strategy and performance outcomes
Strong cross-functional leadership across PMM, Brand, Lifecycle, Paid, and MarTech/Web
Experience building AI-powered SEO/AEO workflows and content systems
Strong understanding of CMS platforms, experimentation, and technical SEO

Responsibilities

Establish processes to ensure organic and technical SEO requirements are consistently embedded in all relevant product and web roadmaps
Deliver aggressive growth targets across the organic ecosystem: Google Search, AI Answer Engines, Social Video, and Direct
Own end-to-end organic growth strategy across SEO, AEO, YouTube, web and owned channels
Build and scale a full-funnel content framework tied to business outcomes
Define organic’s role across lifecycle, paid, and product-led growth
Optimize organic landing page performance through A/B testing and CRO to maximize traffic from Search and AI channels.
Develop and drive a prioritized organic roadmap aligned to company goals
Implement AI-powered SEO/AEO workflows to improve speed and quality
Partner cross-functionally to to establish the content framework and deliver Chimes consumer positioning strategy
Lead and grow a high-performing team across SEO/AEO and content strategy
Ensure the MarTech stack is optimized to support organic growth goals at scale, including tooling, measurement, and experimentation capabilities
Establish and drive a culture of analytical rigor, using data to inform decisions, measure impact, and continuously improve performance

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress