Director of Web Strategy and Development
About The Position
The Director of Web Strategy and Development provides strategic leadership and technical direction for the University of Arkansas – Fort Smith’s web ecosystem. This position serves as the university’s lead web architect and primary developer, overseeing the design, development, optimization, accessibility, and performance of the university’s public website, intranet, and related digital platforms. Reporting to the Assistant Vice Chancellor for Marketing, the director aligns web strategy with institutional priorities, enrollment growth, brand standards, and user experience expectations. The position oversees development within the university’s enterprise content management and catalog platforms, manages integration with the university’s customer relationship management system, and ensures analytics frameworks are in place to measure performance across organic, paid, and CRM-driven efforts. The director establishes and enforces web governance standards, ensures compliance with accessibility guidelines, and supervises the Web Manager, who supports distributed content editors across campus. This position may be performed on campus in Fort Smith, Arkansas, or remotely. Periodic travel to campus may be required to support strategic planning, major initiatives, and collaborative engagement with university stakeholders.
Requirements
- Bachelor’s degree in web development, information technology, digital media, marketing communications, or a related field.
- Minimum four years of progressively responsible web development experience.
- Minimum one year of project leadership or supervisory experience.
- Portfolio or examples of professional web development work required.
- An equivalent combination of education and experience may be considered.
- Advanced proficiency in HTML5, CSS3, and modern JavaScript.
- Experience with CMS template architecture and enterprise-level content management systems.
- Experience integrating web platforms with customer relationship management systems.
- Strong understanding of technical SEO principles and structured data implementation.
- Advanced knowledge of web accessibility standards and usability best practices.
- Experience implementing and managing web analytics tools and tagging systems.
- Familiarity with version control systems and established development workflows.
- Strong understanding of responsive frameworks and performance optimization techniques.
- Ability to translate technical concepts into clear guidance for nontechnical audiences.
- Demonstrated ability to manage complex web initiatives independently in a remote or distributed environment.
- Strong written and verbal communication skills.
- Ability to manage multiple priorities while maintaining high standards of quality and accuracy.
Nice To Haves
- Master’s degree in a related field.
- Experience in higher education or a comparable institutional environment.
- Experience leading a website redesign or large-scale platform migration.
- Experience developing and enforcing enterprise web governance standards.
Responsibilities
- Web Architecture and Development Leadership
- Web Strategy, Governance, and Optimization
- Analytics, Reporting, and Performance Measurement
- Leadership and Collaboration
- Professional Engagement and Continuous Improvement
Benefits
- university contributions to health, dental, life, and disability insurance
- tuition waivers for employees and their families
- 12 official holidays
- immediate leave accrual
- choice of retirement programs with university contributions ranging from 5 to 10 percent of employee salary
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What This Job Offers
Job Type
Full-time
Career Level
Director
