SVP, Web Strategy and Development

BNY•New York, NY

About The Position

As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Join us and be part of something extraordinary. We're seeking a future team member for the role of Digital Experience Lead (SVP) to join our digital marketing. This is a role in New York, NY. The SVP leads and develops a team of digital experience strategists and serves as the enterprise subject matter expert for web experience, ensuring end-to-end journey alignment across brand, regulatory, and regional requirements. Partnering with publishers, UX, content design, and business stakeholders, this leader transforms complex marketing needs into scalable, measurable web experiences that drive performance, consistency, and long-term growth. Additionally, the position requires strong financial services experience, with a particular focus on Investments, to ensure digital strategies align with the specific needs and regulatory landscapes of the region.

Requirements

10—12+ years in digital experience, web strategy, or product/marketing roles with progressive leadership responsibilities
Bachelor's degree required, advanced degree in business, marketing, communications, or a related field preferred
Experience in Finance, with specific expertise in Investments, including partnering with regional stakeholders and tailoring experiences to EMEA, APAC and NA regulatory and market contexts
Proven track record owning web experience strategy and delivering complex, multi-stakeholder initiatives
Strong fluency in UX principles; ability to give actionable direction to publishing and design teams
Proficiency with web analytics, and performance/accessibility tooling; data-driven decision-making
Exceptional stakeholder management and communication skills
Demonstrated ability to lead teams, establish governance, and drive continuous improvement

Nice To Haves

Adobe Experience Manager (AEM): page authoring and workflows best practices experience preferred
Workfront: intake management, prioritization, resourcing, timelines, and status reporting across initiatives preferred

Responsibilities

Leads and develops a high-performing team providing clear direction, prioritization, and accountability for outcomes
Oversees the full end-to-end client journey across web properties, identifying gaps, redundancies, and optimization opportunities
Translates marketing and business requirements into structured, scalable, and actionable web journeys, templates, and experience frameworks
Develops clear strategy and guidelines for web publishing and UX teams, ensuring consistent, high-quality content hierarchy and page templates
Partners with web content design to align outcome with UX and component capabilities
Champions accessibility, usability, and performance best practices
Collaborates with technology, marketing, brand, compliance, legal, and business teams to deliver integrated, compliant experiences
Communicates strategy, priorities, and outcomes to senior stakeholders; provides clear and timely updates on delivery status and risks
Serve as producer for lower-complexity initiatives, delivering on time and to quality standards
Publish AEM updates for minor content needs in alignment to governance standards
Guides roadmap for experiment design (A/B tests), personalization opportunities, and continuous optimization based on analytics and research
Builds strong cross-functional ways of working with Publishing, UX, Content Design, and Intake
Establishes operating rhythms for planning, prioritization, stand-ups, reviews, and retrospectives
Directly manages a team of digital experience strategists
Elevates talent through coaching, feedback, and growth opportunities