Director of US Marketing (based East Coast)

Booksy

14h•$200,000 - $225,000•Remote

About The Position

Your career as Director of US Marketing at Booksy is an invitation to own the growth trajectory of our most strategic global market. This isn’t just about managing a brand; it’s about architecting the future of the beauty and wellness industry in the US. You will have the autonomy to shape a marketing vision that balances global brand power with the cultural nuances that make the US market unique. Reporting to the Global VP of Marketing, you’ll be a key strategic partner for our US growth engine. You won’t just execute plans; you’ll be a key strategic partner, leading a high-performing team to build deep brand equity and community engagement. You’ll thrive here if you are a visionary who loves the "blank canvas" of a scale-up but possesses the data-driven discipline to turn creative ideas into measurable market leadership. At Booksy, we believe in the power of community. Your natural leadership style will empower your team to think bigger, while your strategic mindset will ensure every campaign, from performance marketing to content strategy, contributes to our long-term mission of helping entrepreneurs thrive. Base salary range for this role: $200,000-$225,000. Please note this role is a remote position- however we would require travel to any big events within the US (roughly once per month)

Requirements

Strong prior experience within Marketing Leadership: You’ll need to act as a key strategic partner for our US Marketing (and wider GTM) growth and strategy, owning the budget and decision-making.
Tech sector Experience: Ideally you've experienced a scaling marketing function within a similar internet marketplace business model, or an SMB focussed Tech or SaaS business.
US Market Mastery: You can demonstrate a deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance.
Data-Driven Vision: Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
Collaborative Influence: The ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals.
Agility & Ambition: A results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves.

Benefits

Remote work with $50/month home phone/internet reimbursement.
Comprehensive health, dental, and vision coverage with UHC.
Company paid STD and LTD, and Basic Life Insurance at 1x salary.
FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
Accident/Hospital/Critical Illness voluntary plans available.
401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
12 Holidays observed.
Parental Leave - 12 weeks of paid leave.
EAP (Employee Assistance Program).
Voluntary Pet Insurance through Fetch.
Financial wellness tools through SoFi and Ladder.
Discounts via Perkspot.
Booksy benefit $50 per month to use on services in our app.