Director of Trade Marketing

The Wonderful Company • Delano, CA

59d • $160,000 - $180,000 • Hybrid

About The Position

Overview: We are looking for a dynamic Director of Trade Marketing to lead our trade marketing resource development and spearhead our account specific marketing efforts for our two flagship brands, Wonderful Halos Mandarins and Wonderful Seedless Lemons. At the direction of the Sr. Director of Marketing, this role will be instrumental in bringing consumer marketing campaigns to life across our retail channels, including both in-store and online. The Director of Trade Marketing will primarily focus on lower-funnel initiatives that drive growth and exceed sales objectives. In collaboration with both brand and sales teams, this trade marketing expert is responsible for planning and implementing our key trade marketing and promotional strategies, while also conducting comprehensive sales analyses to measure profitability and inform future insights-driven programming. Based in Delano, CA, this position will interact directly with key sales and account managers, product managers, brand marketers, and the largest merchandising team in Produce. This is an ideal position for a results-oriented individual, who is comfortable with data, who is independent, but loves working with teams in a fast-paced environment. This is a hybrid role, requiring in-office attendance a minimum of 4 days per week

Requirements

• BA/BS in Business Administration, Marketing, Agricultural Business or related field and +7 years experience in CPG industry or related.
• Prior experience conducting sales analyses and category management; comfortable with analyzing sales data, identifying trends, and working with syndicated data sources.
• Exceptional communication and presentation skills, including verbal presentations.
• Regularly lead meetings, present verbally in multiple settings.
• Ability to work effectively in a cross-functional team environment.
• Remarkable organizational skills, attention to detail, and proven track record of managing multiple projects to meet deadlines.
• Proficient in Microsoft Office Products- Word, Excel, PowerPoint, etc.
• High comfort level and experience with senior management interaction.
• Ability to work with mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and implement all marketing initiatives across the retail landscape that primarily serve, but not limited to, our branded portfolio.
• Create, track, and manage account specific marketing budgets that influence distribution and deliver sales results.
• Identify and implement break-through shopper marketing efforts that differentiate and deliver incremental sales, in addition to launching support programming such as couponing, sales contests, and point of sale display campaigns during key selling periods.
• Guide the planning and execution of our promotional activity in collaboration with key account managers, measuring sales impact and providing profitability analyses to key stakeholders.
• Manage the eCommerce team in the planning and implementation of best-in-class retail media strategies that boost sales, drive loyalty, and expand distribution.
• Seek out partnerships and/or sponsorships that align with key retailers and help influence distribution decisions and increase sales.
• Collaborate with brand marketing, category insights, agency partners, and sales teams to develop selling stories and sales materials that are persuasive and differentiate our product portfolio and services.
• Support in the development and implementation of marketing initiatives in priority export markets.
• Create data-driven customer business review analyses and presentations to inform sales and elevate future performance.
• Become subject matter expert by monitoring trade marketing trends and keeping sales team and key stakeholders educated on new technologies and promotional tools.
• Attend trade shows and customer-related events to represent and support sales initiatives.

Benefits

• Competitive benefits package including Medical, Vision, Dental, 401k
• Continued training and generous Education Reimbursement Program
• Paid sick, vacation and holiday time
• Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Crop Production
• Number of Employees: 5,001-10,000 employees