Director of Suites & Premium
About The Position
The Director Premium & Suites is a revenue leader responsible for driving premium ticketing revenue, including suites, club seating, and hospitality products. This role owns the strategy and sales execution for all premium inventory, with a mandate to maximize revenue, build long-term relationships, and ensuring an elevated guest experience consistent with a fast-paced, innovative, and industry-leading NWSL franchise. This individual will work in our San Francisco office and will be responsible not only for selling premium inventory, but for shaping a differentiated, high-impact premium experience that supports the club’s ambition to lead the NWSL and the broader sports industry. Responsibilities include: Premium Revenue Strategy & Growth Develop and execute a comprehensive premium ticketing sales strategy aligned with overall revenue and fan engagement objectives. Own revenue generation for suites, club seats, and other premium products. Collaborate with Sr. Director Ticket Sales & Service to establish aggressive, but achievable sales targets, with a strong focus on urgency, accountability, and performance. Identify new premium products, pricing strategies, and packaging opportunities that reflect market demand and fan behavior. Sales Execution & Relationship Management Lead outbound and inbound premium sales efforts, including prospecting, presentations, negotiations, and fulfillment. Personally manage and close top-tier suite and premium accounts. Build long-term relationships with corporate clients, high-net-worth individuals, and community leaders. Partner with sponsorship and marketing teams to create bundled offerings that integrate premium seating with brand and hospitality assets. Premium Experience & Retention Ensure delivery of a best-in-class premium guest experience. Collaborate with ticket service, operations, and game-day teams to execute premium hospitality standards. Work closely with ticket service team to drive strong renewal rates through proactive account management and year-round engagement. Leverage feedback and data to continuously enhance premium offerings. Sales Operations & Financial Management Lead premium revenue forecasting, pipeline management, and reporting. Collaborate with the department head to support budgeting and long-term revenue planning.
Requirements
- Proven experience in premium ticketing sales or hospitality revenue leadership in professional sports, live entertainment, or a comparable industry.
- Demonstrated success selling high-value, relationship-driven products (e.g., suites, club seating, hospitality).
- Strong negotiation, presentation, communication, and closing skills.
- Track record of meeting or exceeding revenue goals in a fast-paced environment.
- Experience with CRM systems, pipeline management, and revenue forecasting.
Nice To Haves
- Local (Bay Area) market connections and corporate relationships with identified buyers of premium hospitality preferred.
Responsibilities
- Develop and execute a comprehensive premium ticketing sales strategy aligned with overall revenue and fan engagement objectives.
- Own revenue generation for suites, club seats, and other premium products.
- Collaborate with Sr. Director Ticket Sales & Service to establish aggressive, but achievable sales targets, with a strong focus on urgency, accountability, and performance.
- Identify new premium products, pricing strategies, and packaging opportunities that reflect market demand and fan behavior.
- Lead outbound and inbound premium sales efforts, including prospecting, presentations, negotiations, and fulfillment.
- Personally manage and close top-tier suite and premium accounts.
- Build long-term relationships with corporate clients, high-net-worth individuals, and community leaders.
- Partner with sponsorship and marketing teams to create bundled offerings that integrate premium seating with brand and hospitality assets.
- Ensure delivery of a best-in-class premium guest experience.
- Collaborate with ticket service, operations, and game-day teams to execute premium hospitality standards.
- Work closely with ticket service team to drive strong renewal rates through proactive account management and year-round engagement.
- Leverage feedback and data to continuously enhance premium offerings.
- Lead premium revenue forecasting, pipeline management, and reporting.
- Collaborate with the department head to support budgeting and long-term revenue planning.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
