Director of Social

Snif • Los Angeles, CA

31d

About The Position

Snif is looking for a Director of Social Media to define, grow, and lead our multi-channel social presence across TikTok, Instagram, YouTube, and supplemental platforms. This role owns how Snif shows up on social media - from strategy and storytelling to execution and cultural relevance.

As social is often a customer’s first touchpoint with Snif, it’s critical that our presence sets the tone and reflects our core brand values while pushing boundaries to deliver engaging, standout content. You’ll set the vision, develop a compelling and distinctive content strategy, and continuously evolve our platform approach to make Snif impossible to ignore in-feed. Social at Snif isn’t just about posting or conversion - it’s a creative engine that translates the brand’s personality, educates our audience, and drives awareness.

This is a high-visibility role for a confident leader who is imaginative, culturally fluent, organized, and analytically sharp. You will manage a mix of full-time and contract team members to execute content creation, community engagement, reporting, and more. This role reports directly to the Chief Brand Officer and partners closely with Creative, Marketing, Sales, and CX teams.

Requirements

• 8+ years of experience leading social strategy, content, digital storytelling and community engagement
• Proven success building or reinventing social for disruptive creative lead brands
• Experience growing and managing social teams in fast-paced environments
• Deep understanding of TikTok, Instagram, YouTube, and emerging platforms - including algorithms, formats, and cultural nuance
• Proficient in Google Workspace (Docs, Sheets, Slides, Drive, Calendar) for collaboration, documentation, and reporting
• The ability to write with wit, charm, and personality - knowing when to be funny, when to be smart, and when to keep it simple
• Experience with productivity and knowledge-management tools
• Expertise in social listening, planning, and reporting platforms
• Comfortable organizing, maintaining, and streamlining digital workflows across multiple tools
• Strong ownership mentality and comfort navigating ambiguity in a startup environment
• Excellent communication skills and the ability to work cross-functionally
• Curiosity, rigor, and a desire to continuously improve processes and outputs

Nice To Haves

• Proven success at a fast-paced startup in the in beauty, fragrance, or personal care space
• Passion for scented products, including fragrance, body care, candles, or laundry
• Ability to work in Adobe Suite or other design and video editing software
• Experience with Notion and Archive

Responsibilities

• Social Strategy & Creative Development:
• Define and own Snif’s social strategy across TikTok, Instagram, YouTube, Facebook, Pinterest, and emerging platforms for both Snif and cologne sub-brand Notewrks
• Establish content pillars, creative frameworks, channel-specific tactics, and posting cadence
• Lead ideation and planning for our social calendar, balancing company-wide objectives with content that is fun, witty, educational, and culturally relevant
• Act as Snif’s cultural filter - spotting trends early and deciding what’s worth engaging with (and what’s not)
• Structure & Team Management:
• Manage and grow Snif’s in-house and contract social teams
• Set clear roles, workflows, and standards to drive consistency and quality
• Foster a culture of creativity, experimentation, accountability, and speed
• Be hands-on when needed while maintaining a strategic, big-picture view
• Channel Planning, Execution & Engagement:
• Own Snif’s social platforms end-to-end, including publishing, optimization, and performance
• Build scalable systems for content ideation, production, posting, and reporting
• Evaluate and manage social tools, digital platforms, and third-party vendors
• Ensure external partners support speed and scale without diluting brand voice or quality
• Cross-Functional Leadership:
• Serve as the social expert and point of view internally
• Partner closely with Creative, Marketing, CX, and Operations teams to create cohesion and deliver a seamless experience
• Partner with Retail and Sales team to develop compelling content that drives in-store engagement and conversion
• Develop agile processes for real-time moments, cultural reactions, and risk management
• Analytics, Insights & Optimization:
• Build and own a strong analytics and insights discipline across platforms
• Use performance data and cultural insights to guide creative decisions and prioritization
• Maintain clear reporting dashboards for leadership visibility
• Continuously test, learn, and optimize creative, cadence, and platform strategy

Benefits

• Be part of a fast-growing company with an awesome mission
• Highly competitive salary, bonus, and equity so you’re a part of the Snif family
• An opportunity for growth and ability to widen your role and responsibilities
• Medical, Dental and Vision healthcare insurance
• 401K Retirement Plan with company matching
• Paid Parental Leave
• Flexible vacation and PTO policy
• Industry-leading well-being and mental-health benefits
• Virtual and remote work as well as work-from-home setup
• Snif product on us!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed