Director of Social and Influencer Marketing

Red Wing Shoe Company•Red Wing, MN

1d•$131,000 - $176,800•Hybrid

About The Position

Are you ready to lead the strategic challenge of authentically connecting with diverse customer segments? Red Wing Shoe Company is seeking a Director of Social and Influencer Marketing to lead our efforts to drive engagement, sharing, and growth. This role will set the vision for our brands in the social and influencer space, and sits at the forefront of emerging social trends, platforms, and technologies—shaping how our brands connect with their most important audiences. What You’ll Do Strategic Vision, Excellence & Planning: Define our social roadmaps and execute progressive social and influencer marketing strategies that set industry benchmarks. Corporate Social Governance: Establish and manage a governance model that ensures alignment and consistency across the enterprise. Consumer & Customer Advocacy: Bring a human-centric approach to social and influencer efforts, creating authentic engagement with fans and priority segments. Community Management: Lead strategies and protocols that strengthen brand communities and enhance customer experience. Resource Management: Oversee agency partnerships and internal resources to deliver flawless execution and maximize impact. Impact & Results: Advance social analytics capabilities to measure performance, optimize campaigns, and inform future strategies. Why This Role Matters This is a leadership opportunity to shape the voice of iconic brands, influence customer engagement strategies, and drive measurable impact in a rapidly evolving digital space.

Requirements

Bachelor’s degree (B.A./B.S.) from four-year college or university in Business, Marketing or a related area of study and a minimum of 7 years of progressive senior marketing responsibilities; or equivalent combination of education and experience.
Experience with competitive brands or like-minded categories of business targeting a similar type of consumer segment
Working within a retail-centric organization, preference for dealer or franchise-based brands
Financial and budget management work with a solid understanding of P&L reporting, and Excel
Leading digital channel marketing program and content development, including but not limited to site/search/social
General usage of Google Analytics
Skill or knowledge in the ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices
Innovative thinking and creative problem solving with a willingness and proven ability to challenge the status quo with multiple unknown inputs
Exceptional inter-personal skills with strong team leadership functions successfully directing, influencing and integrating internal and external resources within a highly matrix environment
Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills.

Responsibilities

Define our social roadmaps and execute progressive social and influencer marketing strategies that set industry benchmarks.
Establish and manage a governance model that ensures alignment and consistency across the enterprise.
Bring a human-centric approach to social and influencer efforts, creating authentic engagement with fans and priority segments.
Lead strategies and protocols that strengthen brand communities and enhance customer experience.
Oversee agency partnerships and internal resources to deliver flawless execution and maximize impact.
Advance social analytics capabilities to measure performance, optimize campaigns, and inform future strategies.