Director of Sales

Performance Food Group•West Salem, WI

About The Position

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams. We Deliver the Goods: Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more Growth opportunities performing essential work to support America's food distribution system Safe and inclusive working environment, including culture of rewards, recognition, and respect. Position Purpose: Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.

Requirements

High School Diploma or Equivalent
4-6 years foodservice industry sales or related are with supervisory experience.

Nice To Haves

Bachelor's Degree
6-10 years foodservice industry sales with supervisory/management experience.

Responsibilities

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Directs sales forecasting activities and sets performance goals accordingly.
Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
Represents company at trade association meetings to promote product.
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
Coordinates liaison between sales department and other sales related units.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Directs product research and development.