About The Position

We're looking for a Director of Sales to join our team! Open and Honest. Customer-centric. Innovative. Passionate. Inclusive & Collaborative. Accountable. The Director of Sales is accountable for leading assigned branch(es) to achieve and exceed financial, operational, and growth objectives. This role carries full P&L ownership, combining strategic leadership with hands-on field engagement to drive profitable revenue growth, customer retention, and sales excellence. Operating as a senior sales leader, the Director of Sales is responsible for building and developing high-performing sales teams, executing corporate strategy at the branch level, and ensuring disciplined use of Salesforce CRM to manage pipeline, forecasting, and performance. The role is highly engaged, with approximately 50% of time spent in the field coaching sales teams, meeting with customers and prospects, supporting complex deals, and strengthening key relationships.

Requirements

  • Minimum 7 years of experience in sales within office products, technology, or related B2B environments, including 2+ years in sales leadership
  • Demonstrated success managing full P&L responsibility
  • Strong proficiency in Salesforce CRM, including forecasting, pipeline management, reporting, and analytics
  • Proven ability to lead, coach, and develop high-performing sales teams
  • Strong financial acumen, strategic thinking, and decision-making capabilities
  • Excellent communication, negotiation, and presentation skills
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook)

Responsibilities

  • Own and manage full Profit & Loss (P&L) responsibility for assigned branch(es), including revenue growth, gross margin, expense control, and profitability
  • Lead branch(es) to consistently exceed budgeted sales and performance targets
  • Analyze financial results, sales trends, and forecasts to drive informed, corrective, and growth-focused decisions
  • Prepare and present Quarterly Business Plans and performance reviews to senior leadership
  • Execute corporate and regional sales strategies while balancing core business stability with new business growth
  • Ensure consistent adoption of a consultative, value-based sales process that aligns pricing discipline with gross profit objectives
  • Provide strategic oversight and direction on major opportunities, RFPs, and complex accounts
  • Establish and execute quarterly sales initiatives and promotions in partnership with Marketing and peer leaders
  • Spend approximately 50% of working time in the field with customers, prospects, and sales teams to: Drive new business acquisition, Accelerate closing cycles, Support strategic and complex opportunities, Coach sales professionals in live selling environments, Build and maintain executive-level customer relationships
  • Monitor and improve customer satisfaction through regular business reviews and engagement
  • Recruit, develop, coach, and retain high-performing Sales Managers and Sales Professionals
  • Set clear expectations for revenue, pipeline activity, and professional development
  • Conduct weekly sales reviews, Quarterly Business Reviews (QBRs), and ongoing performance coaching
  • Ensure all sales staff receive required onboarding, training, and continuous skill development
  • Manage performance improvement and employee relations in alignment with corporate policies
  • Ensure accurate forecasting, opportunity management, and activity tracking through Salesforce CRM
  • Monitor and enforce adherence to corporate policies, processes, and ethical standards
  • Approve credits, demo equipment investments, and corporate asset usage
  • Collaborate cross-functionally with Operations, Service, Finance, HR, and Marketing to maximize branch effectiveness
  • Foster a performance-driven, accountable, and inclusive sales culture
  • Lead by example with professionalism, integrity, and strong business judgment
  • Communicate clearly and consistently through regular branch meetings, sales forums, and town halls
  • Recognize and reward high performance while promoting continuous improvement and employee engagement
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