Director of US Sales-Window Film

MADICO•Pinellas Park, FL

1d•Onsite

About The Position

The Director of Sales is responsible for leading and executing the company’s national sales strategy across the United States, with a primary objective of advancing Madico’s Window Film business and increasing wallet share across key customer groups. This role drives sustainable revenue growth through strong leadership, strategic territory development, and focused customer expansion initiatives. Overseeing a geographically dispersed sales team, the Director ensures alignment with organizational goals while cultivating a high-performance, growth-driven culture. A central focus of the role is coaching and mentoring the sales team in person to achieve peak performance, enabling consistent execution and professional development across all regions. This leader is accountable for strengthening market presence, expanding share of wallet within existing accounts, and aggressively pursuing new business opportunities. By leveraging data-driven insights and performance metrics, the Director of Sales will guide decision-making, optimize sales effectiveness, and deliver consistent year-over-year growth.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
Proven experience leading multi-region or national sales teams within a distribution, wholesale, or logistics environment.
Strong track record of driving revenue growth, territory expansion, and customer retention.
Demonstrated ability to mentor and develop high-performing sales teams.
Strategic thinker with hands-on execution capabilities.
Strong analytical skills with experience using metrics and CRM tools to drive performance.
Excellent communication, leadership, and organizational skills.
Ability to influence and persuade to achieve desired outcomes.
Strong analytical, problem solving and negotiation skills.
Excellent oral and written communication skills.
Willingness to travel >50%.
Excellent organizational, planning and prioritization skills.
Excellent interpersonal skills.
Experience with budgeting processes.
Ability to effectively present information and respond to questions from groups of managers, clients and customers.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Responsibilities

Lead, coach, and mentor a nationwide sales team, building capabilities that drive both individual and team performance, with a strong emphasis on in-person coaching and ride-along to elevate execution in the field.
Design and execute strategic territory plans to expand market coverage and penetration across the U.S., while driving targeted dealer and branded account acquisition.
Drive new business development initiatives while increasing share of wallet within existing customer accounts through structured account management and growth planning.
Establish and track key growth metrics, ensuring accountability for revenue targets, margin performance, customer acquisition, and wallet share expansion.
Partner closely with senior leadership to align sales strategies with marketing campaigns, product launches, and overall corporate growth objectives.
Identify market trends, competitive dynamics, and emerging opportunities, adjusting strategies to strengthen positioning within the distribution landscape.
Maintain an active presence in the field, ensuring prospective and existing customers are regularly engaged to drive satisfaction, retention, and growth.
Oversee and enforce disciplined CRM and reporting practices, including real-time tracking of customer activity, pipeline progress, and target account development.
Provide technical guidance and product expertise to dealers and sales team members to support effective selling and application success.
Monitor competitive activity and develop innovative approaches to win new business and expand dealer networks.
Collaborate cross-functionally with operations, marketing, and supply chain to ensure seamless execution, customer success, and scalable growth.
Lead pricing and program strategies by reviewing market analysis, customer needs, and discount structures to optimize profitability and competitiveness.
Support and participate in trade shows, industry events, and dealer training seminars to strengthen brand presence and customer engagement.
Represent the company within industry associations and key customer forums to promote products, services, and strategic initiatives.
Assist sales team members in closing large and strategic accounts through joint calls, presentations, and deal strategy development.
Deliver and reinforce best practices in sales presentations, ensuring consistency and effectiveness across the team.
Prepare and review monthly sales, activity, and pipeline reports, along with ongoing analysis of sales volume, growth opportunities, and market expansion areas.
Implement and continuously refine sales processes, tools, and KPIs to improve visibility, forecasting accuracy, and overall sales effectiveness.
Perform other related duties as needed or assigned.
Participate, or assist, in identifying how the work that you do that affects the quality or impacts the environmental aspects of the products or services we provide to customer(s).
Improve your work processes.
Write procedures or work instructions that describe your work.
Provide input and verify that documented procedures are adequate and accurate.
Understand and use your work/job instructions.
Understand our quality and environmental policies and how they apply to you.
Keep records and data.
Participate in internal audits.
Participate in ongoing process improvement.
Participate in external registration and surveillance audits.
Improves work processes.
Provides input and verifies that documented procedures are adequate and accurate and in support of achievement of the strategy.
Understands the IMS policy and how it applies.
Keeps records and data on pertinent business outcomes.
Participates in internal audits.
Participates in ongoing process improvement.
Participates in external registration and surveillance audits.
Directly supports methods and practices of the IMS Process through personal compliance and visible support actions.
Supports CSR activities.