Director of Sales: US and Canada

Formel D USA

About The Position

The Director of Sales is responsible for leading and executing Formel D’s sales strategy within the assigned region. This role drives revenue growth, new business development, and key account management across automotive and non‑automotive sectors. The Director of Sales leads sales teams, manages strategic customer relationships, and partners closely with operations, quality, and executive leadership to ensure profitable and sustainable growth. This position plays a critical role in expanding Formel D’s footprint, strengthening existing customer partnerships, and positioning the company as a long‑term strategic partner. The chosen candidate is eligible for a company car (or car allowance) and the Executive Bonus Program.

Requirements

Bachelor’s degree in Business, Engineering, or a related field (or equivalent experience)
8-10+ years of progressive sales experience, preferably in: Engineering Services, Manufacturing and Quality/Operational Services.
Proven success in B2B sales, new business development, and complex contract negotiations
Experience managing and developing multi‑regional sales teams
Strong financial acumen, including pricing, margin analysis, and forecasting
Understanding of Customer Relationship Management (CRM) systems and the practical use of such systems.
Proficient knowledge of Microsoft Office Suite products, SAP, and virtual meeting platforms
Willingness to travel domestically and internationally as required

Nice To Haves

Experience working with OEMs, Tier 1 suppliers, and global customers
Experience selling services rather than products
Familiarity with new product launch, quality, logistics, testing, or engineering services

Responsibilities

Develop and implement strategic sales plans aligned with corporate objectives and long‑term growth targets
Define annual and multi‑year sales goals, KPIs, and revenue forecasts
Analyze market trends, customer needs, and competitive dynamics to identify new opportunities
Drive new business development across automotive and non-automotive markets
Own sales forecasting, pipeline management, and budget accountability
Analyze sales performance, margin performance, and customer profitability
Propose corrective actions to address performance gaps and maximize results
Build and maintain strong executive‑level relationships with OEMs, Tier 1s, and strategic customers
Lead contract negotiations, pricing strategies, and commercial reviews
Support sales teams in closing complex, multi‑site, and multi‑country agreements
Represent Formel D at customer meetings, industry events, and trade shows
Lead, develop, and mentor Sales Managers, Account Managers, and support staff
Establish clear territories, quotas, and performance expectations
Conduct performance reviews, talent development, and succession planning
Foster a high‑performance, customer‑focused sales culture
Act as the primary liaison between sales and operations, quality, HR, and finance
Ensure smooth handoff from sales to execution and long‑term account sustainability
Support internal teams with commercial input for proposals, contracts, and presentations
Prepare and present periodic sales reports covering revenue, pipeline, risks, and opportunities
Monitor sales expenditures to ensure alignment with budgetary targets
Support internal audits, compliance requirements, and internal processes as needed