Director of Sales Performance - Central Region

United Flow Technologies•Irving, TX

About The Position

United Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And we’re just getting started making strategic partnerships to provide clean water across the country! United Flow Technologies is seeking a Director of Sales Performance for the Central Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long-term growth. The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi-stakeholder environments.

Requirements

7+ years of sales experience in water/wastewater, industrial equipment, or technical sales.
Demonstrated success coaching or leading sales professionals.
Strong understanding of municipal/industrial procurement and long-cycle project sales.
Excellent communication, facilitation, and interpersonal skills.
Ability to travel regionally 50–70%.

Nice To Haves

Experience in a rep-firm or multi-company model.
Background in sales enablement, sales training, or sales operations.
CRM/ERP proficiency and comfort with sales analytics.
Experience supporting commercial integration during organizational growth or acquisitions.

Responsibilities

Seller Coaching & Development: Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews.
Build individualized development plans for sellers
Reinforce best practices for both short-cycle and long-cycle project selling.
Strategic Growth Enablement: Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
Ensure visibility, communication, and field adoption of assigned commercial priorities.
Sales Process & System Execution: Ensure consistent use of the UFT Standard Sales Process across all Central rep firms.
Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.
Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.
Onboarding & Ramp Time Improvement: Lead the regional onboarding process for all new sellers.
Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics.
Track onboarding milestones and continuously improve ramp-time effectiveness.
Market Coverage & Field Insights: Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.
Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making.
Share field insights with senior leadership regarding risks, opportunities, and emerging needs.
Culture & Leadership: Build strong, trust-based relationships with sellers and managers across the Central Region.
Promote a culture of accountability, collaboration, and continuous improvement.
Influence without authority across a multi-company structure.