Director of Sales - Industrial Vertical

Acuity Inc.•Atlanta, GA

5d•$135,500 - $243,900•Remote

About The Position

The Director of Sales – Industrial Vertical is a key member of the National Accounts and Verticals Sales organization, responsible for driving strategic growth within the industrial market. This vertical encompasses sectors such as manufacturing, heavy equipment, energy, utilities, and large-scale industrial operations. The role provides primary support for direct and utility sales channels and works closely with regional sales leadership, product management, marketing, and other cross-functional teams to capture major project opportunities and strengthen market presence. Recognized as a trusted advisor with deep technical and market expertise, the Director effectively communicates complex product capabilities to diverse customer groups, supports project development, and coordinates bidding strategies. Success in this position requires sound judgment, strategic thinking, and the ability to thrive in dynamic environments. The role demands balancing long-term strategy with day-to-day execution to drive revenue, expand market share, and deliver profitable growth.

Requirements

Bachelor’s degree in Engineering, Architecture, Business, Construction Management, or a related field.
5–7 years of experience in industrial markets such as manufacturing, heavy equipment, energy, or utilities
Strong communication skills with the ability to engage technical and non-technical audiences
Highly organized, detail-oriented, and capable of managing multiple priorities
Demonstrated experience working across the industrial value chain (manufacturers, engineers, contractors, utilities, distributors)
Experience with technically complex products sold through multi-channel distribution
Strong analytical, strategic planning, and project management capabilities

Responsibilities

Develop and recommend sales strategies based on market analysis, competitive insights, and customer needs within the industrial sector
Evaluate go-to-market approaches—including product positioning, service models, pricing, and channel strategy—to optimize performance across industrial applications
Provide input to Product Management for roadmap prioritization and strategic planning aligned with industrial market trends
Monitor regulatory developments, emerging technologies, and market shifts to identify new opportunities
Gather and synthesize field feedback to uncover product gaps and influence long-term innovation strategies
Establish consistent operating rhythms, standard work, and best practices to drive continuous improvement
Contribute to sales forecasting and operating expense planning
Ensure alignment of priorities across sales and product leadership teams
Serve as a subject-matter expert for large, complex, or national industrial projects
Tailor sales approaches for diverse audiences, including manufacturers, engineering firms, contractors, utilities, and distributors
Identify training, engagement, and growth opportunities within the industrial ecosystem using data-driven prioritization
Provide coaching and guidance to the broader sales organization on best practices and integrated solutions
Support the skills development of the direct sales team through one-on-one coaching and in-field training, focusing on industrial solutions, technical expertise, and effective selling strategies
Present technical education content and CEU programs as needed
Participate in industry standards, regulatory, and code-related events to maintain subject-matter expertise
Define content for regional and national trade shows and support marketing in developing thought-leadership campaigns and sales tools