Director of Sales Enablement & Content
About The Position
ClarityPay is seeking a Director of Sales Enablement and Content , a role that sits at the intersection of commercial storytelling, competitive intelligence, outbound strategy, and sales effectiveness. This colleague will own the development of all sales- and client-facing content, oversee competitive and market intelligence, design outbound campaign messaging, and drive alignment across Sales, Marketing, and Product. They will ensure consistent messaging across all GTM channels while maintaining a realtime feedback loop to keep our narrative competitive, differentiated, and marketrelevant. Success in this role requires a strategic thinker with exceptional writing skills, strong GTM acumen, and the ability to collaborate deeply with internal partners including Business Development, Marketing, Product, Operations, Risk, Finance, and Legal.
Requirements
- Curious, energetic, positive, solutionoriented, collaborative, and trusted.
- 8–12 years of experience in sales enablement, content strategy, product marketing, or GTM roles.
- Exceptional writing, storytelling, and narrative development skills.
- Strong communication and executive presentation capabilities.
- Highly skilled in building sales content across multiple formats (web, email, SMS, decks, onepagers).
- Strong content judgment and design instincts; familiarity with tools such as Figma, Canva, and AI content assistants.
- Demonstrated ability to operate in earlystage, fastmoving environments.
- Experience with sales operations, processes, and CRM systems (HubSpot preferred).
- Strong analytical skills and understanding of performance reporting.
- Effective at crossdepartment collaboration and influence at scale.
- Financial acumen: lending experience preferred.
- Able to travel up to 20%.
Nice To Haves
- Financial acumen: lending experience preferred.
Responsibilities
- Content Strategy & Narrative Development Create and manage all sales content including playbooks, talk tracks, pitch decks, one-pagers, case studies, and personaspecific materials.
- Translate complex product, pricing, and market information into clear, compelling, sellerready narratives.
- Collaborate with Marketing on the development of merchant messaging for advertising, digital content, and integrated campaigns.
- Maintain brand, voice, and GTM strategy alignment across all sales-facing assets.
- Build cohesive stories tailored to different buyer personas, industries, and funnel stages.
- Outbound Strategy & Merchant Acquisition Design outbound campaign messaging, themes, and content in close partnership with Commercial and Marketing teams.
- Create and manage ABM and outbound sequences targeting ICPaligned accounts.
- Support lead nurturing strategies with thought leadership and educational content that keeps prospects engaged .
- Competitive Intelligence & Market Insights Lead the competitive intelligence program, including battlecards, market scans, win/loss themes, and executiveready insights.
- Monitor industry trends, competitor moves, and market shifts; translate insights into actionable updates for Sales, Product, and Marketing.
- Serve as the internal expert on market dynamics and their implications on messaging and positioning.
- Sales Enablement & Sales Readiness Develop and deliver sales enablement programs including onboarding, narrative training, and ongoing readiness sessions.
- Ensure sellers understand—and consistently use—core messaging, competitive positioning, and GTM narratives.
- Gather field insights and sales feedback to continuously evolve messaging, content, and enablement programs.
- Content Governance & Quality Maintain an organized, searchable content library with version control and usage analytics.
- Establish standards for tone, structure, clarity, and required components for all sales assets.
- Evaluate content performance to identify gaps, strengthen adoption, and improve effectiveness.
- Data, Systems & Reporting Partner with VP, Merchant Marketing on CRM (HubSpot) optimization, reporting, and content tracking.
- Leverage data and call insights to refine messaging and identify improvement opportunities.
- Report on content performance, enablement impact, and competitive trends to senior stakeholders.
- Other Responsibilities Perform other duties and special projects as assigned.
- Continually promote and exemplify ClarityPay’s values through trust, integrity, and collaboration.
Benefits
- Competitive fixed and variable compensation package.
- Comprehensive benefits (medical, dental, vision).
- Collaborative office culture with a strong focus on merchants and their customers.
- Opportunities to grow, lead, and shape the future of consumer finance.
- 401(k) program.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
