Director of Sales & Business Development
About The Position
At Legacy Senior Living, the Director of Sales & Business Development is more than a salesperson-you are the community's first ambassador. In this role, you will guide prospective residents and their families through one of life's most important decisions with compassion, clarity, and confidence. Your efforts will not only fill apartments but help families find peace of mind and purpose for their loved ones. Your Mission as Director of Sales & Business Development You will own the full sales cycle-from first inquiry to move-in-while building deep relationships with referral partners, leading local outreach, and driving strategic growth in occupancy. Every interaction is an opportunity to share Legacy's values: honor, respect, faith, and integrity.
Requirements
- A compassionate and strategic communicator who thrives on building relationships
- Experienced in sales-ideally in senior living, healthcare, hospitality, or real estate
- Organized, motivated, and able to manage a sales pipeline from inquiry to close
- Skilled in presentation, follow-up, and active listening
- Proficient with CRM tools and comfortable using data to guide decisions
- Able to work some evenings and weekends as needed for tours, events, or outreach
- Bachelor's degree preferred
- Successful experience in sales and networking
- Computer experience and ability to use or learn sales programs
- Desire to work with older adults
- Any required training by the residence.
- Thorough knowledge of the residence, residents, services provided, and employees.
- Federal and state laws pertaining to assisted living.
Responsibilities
- Manage all prospect inquiries and track progress using the CRM system, from initial contact to final decision
- Build trust through listening, thoughtful questions, personalized presentations, and consistent follow-up
- Educate prospective residents and families on services, amenities, and care offerings-tailoring the message to their unique needs
- Conduct tours and engage other team members to help demonstrate Legacy's vibrant community culture
- Meet or exceed occupancy, deposit, and move-in targets through focused, relationship-based selling
- Maintain detailed records and report regularly to the Executive Director on pipeline activity, referral sources, and results
- Develop and execute a community-specific marketing plan that includes referral outreach, community involvement, and promotional campaigns
- Build and maintain strong relationships with hospitals, physicians, case managers, churches, senior centers, and other key referral sources
- Host and coordinate onsite events and educational sessions for prospects, families, and professionals
- Lead internal training for staff on how each department plays a role in the marketing and customer experience
- Represent Legacy at community events, networking functions, and industry gatherings to increase visibility and build goodwill
- Serve as the family's main point of contact through the move-in process
- Provide and manage all paperwork, ensuring timely completion and compliance
- Coordinate with the Wellness Nurse and Resident Services Director to schedule assessments and prepare for move-in
- Ensure smooth transitions through open communication, reassurance, and follow-up after move-in
- Keep staff informed of new residents and ensure warm welcomes and successful onboarding
Benefits
- Competitive base salary plus performance-based bonuses
- Full benefits including medical, dental, vision, and life insurance
- 401(k) with company match
- Paid time off and holidays
- A mission-driven, supportive culture rooted in service and integrity
- The opportunity to change lives and help families find peace of mind
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Nursing and Residential Care Facilities
Number of Employees
11-50 employees
