Director of Sales and Marketing

AccorHotel • Sonoma, CA

2d • $170,000 - $190,000 • Onsite

About The Position

Oversees the overall revenues of the entire property. Develops and executes the property Sales and Marketing plan, and is responsible for directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations to maximize revenue and profits and to improve the hotel's performance in the marketplace. Responsible for the Leadership, development and implementation of short- and long-term strategies designed to positively impact all revenue streams. Focus on Rooms, Events, Food & Beverage, to include the Sonoma Golf Club and off property catering venues & Winery Partners. Achieve/exceed hotel revenue goals; increase market share performance. Create and produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders. Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and associated ROI of initiatives. Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves. Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotels B2B marketing, digital marketing, social media, public relations and communications channels. Provide guidance/direction to these teams assuring online hotel content is accurate and effective. Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts, develop strategies for different demand periods; review and approve retail and group pricing strategies. Develop, and manage departmental expense budget and forecasts. Train and monitor Group, Transient and Events contractual, legal and risk agreement practices. Leverage/maximize Sales and Events booking platforms, maintain all company policies and procedures associated with managing these systems. Manage Accelerate, including Goal Setting and the Fairmont Sales Incentive Program. Identify, recruit, develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed. Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset. Build strong partnerships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners. Demonstrate a high level of engagement with customers from all market segments. Ensure sales manager travel to feeder markets and key tradeshows. Research, analyze and monitor financial, technological, and demographic factors, assuring all market opportunities are capitalized on. Develop and maintain detailed and real time knowledge of competitor activity; be nimble and manage change accordingly.. Collocate with Marketing and PR Leadership, oversee the hotel’s activation and promotion activities, leveraging all marketing mediums e.g. print, electronic, direct mail, for all areas of the hotel. Actively participate in RM, Sales, PR, Digital, E-Commerce, Operations and Executive Committee meetings as required. Direct an integrated approach to Sales, PR, Digital, E-Commerce, Revenue Management, Spa, Resort Reservations and F&B to maximize the profit and positioning of the asset. Provide direction to Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.

Requirements

• Management Experience (type): Director
• Four-year college degree preferred.
• 5 Minimum Years of Leadership Experience in a Full-Service Hotel: 4-star plus.
• Ability to travel on short notice and adaptable to schedule changes.
• Highly professional presentation and communication (oral and written) skills, with the ability to address executive level constituents.
• Proficiency with standard Microsoft Office and Hotel Sales and Catering Platforms.
• Demonstrate the ability to perform critical analysis.
• Must be able to manage people, including giving directions and delegating responsibilities, and be a culture ambassador.
• Must demonstrate outstanding customer service, organizational, and interpersonal skills as well as excellent attention to detail and the ability to multi-task.
• Must be entrepreneurial, nimble, creative, resourceful and willing to try new things.
• Must be able to work variable hours including evenings and weekends when needed.
• Onsite full time
• Applicants must be able to provide proof that they are legally able to work in the United States.

Responsibilities

• Oversees the overall revenues of the entire property.
• Develops and executes the property Sales and Marketing plan
• Directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations to maximize revenue and profits and to improve the hotel's performance in the marketplace.
• Responsible for the Leadership, development and implementation of short- and long-term strategies designed to positively impact all revenue streams.
• Focus on Rooms, Events, Food & Beverage, to include the Sonoma Golf Club and off property catering venues & Winery Partners.
• Achieve/exceed hotel revenue goals; increase market share performance.
• Create and produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders.
• Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and associated ROI of initiatives.
• Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.
• Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotels B2B marketing, digital marketing, social media, public relations and communications channels.
• Provide guidance/direction to these teams assuring online hotel content is accurate and effective.
• Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts, develop strategies for different demand periods; review and approve retail and group pricing strategies.
• Develop, and manage departmental expense budget and forecasts.
• Train and monitor Group, Transient and Events contractual, legal and risk agreement practices.
• Leverage/maximize Sales and Events booking platforms, maintain all company policies and procedures associated with managing these systems.
• Manage Accelerate, including Goal Setting and the Fairmont Sales Incentive Program.
• Identify, recruit, develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed.
• Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset.
• Build strong partnerships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners.
• Demonstrate a high level of engagement with customers from all market segments.
• Ensure sales manager travel to feeder markets and key tradeshows.
• Research, analyze and monitor financial, technological, and demographic factors, assuring all market opportunities are capitalized on.
• Develop and maintain detailed and real time knowledge of competitor activity; be nimble and manage change accordingly.
• Collocate with Marketing and PR Leadership, oversee the hotel’s activation and promotion activities, leveraging all marketing mediums e.g. print, electronic, direct mail, for all areas of the hotel.
• Actively participate in RM, Sales, PR, Digital, E-Commerce, Operations and Executive Committee meetings as required.
• Direct an integrated approach to Sales, PR, Digital, E-Commerce, Revenue Management, Spa, Resort Reservations and F&B to maximize the profit and positioning of the asset.
• Provide direction to Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.

Benefits

• Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
• Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
• 401(k) plan with a 100% match on the first 4% of employee contributions, plus eligibility to participate in the hotel’s Executive Deferred Compensation Plan, potentially bringing the total employer match up to 5%
• Eligible to participate in Accor’s Senior Leadership Incentive Program
• Learning programs to promote growth and development unlocking your full potential
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees