Director of Sales and Marketing

LOREN AT LADY BIRD LAKE EMPLOYER LLC•Austin, TX

4d•Onsite

About The Position

At the cornerstone of Ladybird Lake and the Austin Skyline, the internationally recognized best in class Luxury Hotel Group, The Loren Hotel will bring a level of understated luxury and sophistication to Austin. With its unparalleled views of Lady Bird Lake and the Austin skyline, The Loren invites discerning residents and guests to experience the ultimate in understated luxury and curated Austin culture. Our modern hotel rooms, impeccable service, and exclusive amenities offer the perfect complement to our indoor-outdoor environment, uniquely set within Austin’s most beloved green space. The Director of Sales and Marketing (DOSM) will seek out and engage with clients both leisure and group and sell with confidence. This position will develop and implement sales and marketing strategies for the hotel, including securing new accounts and maintaining existing accounts, to maximize the profitability of the hotel and maintain guest satisfaction. This position must work on property. DOSM will sell hotel guest rooms, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits. DOSM will establish client base of organizations, associations, and corporate businesses through direct outside and inside sales efforts. Together with the Managing Director establish and implement a strategic rate structure for all market segments and apply revenue strategies to achieve the Hotel budget goals. Direct the hotel's sales activities and ensure that the Sales Team meets their goals as laid out in the annual Marketing Plan.

Requirements

Bachelor’s degree in business, Finance, Marketing or related college degree, preferred.
At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience
Must have a valid driver’s license in the applicable state
Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
Must have thorough experience with professional selling skills: opening, probing, supporting, closing
Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
Must be proficient in general computer knowledge especially Microsoft Office products
Must be able to work independently and simultaneously manage multiple tasks
Strong organization and presentation skills
Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession
Must work well in stressful, high pressure situations; maintain composure and objectivity under pressure
Must be able to work with and understand financial information and data, and basic arithmetic functions
Able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
Able to work nights and weekends per business demands
Must be able to stand at least 60%
Must be able to sit and squat frequently

Nice To Haves

Luxury Market experience, Luxury Boutique Lifestyle experience, preferred. Knowledge of Leisure Markets, Knowledge of Travel Agent Sales.
Digital Marketing, Experience in handling Public Relations & Communications Agencies.
Experience in Hotel Opening or Independent Hotel Brand, preferred.

Responsibilities

Direct the hotel's sales activities and ensure that the Sales Team meets their goals as laid out in the annual Marketing Plan.
Accountable for controlling the Marketing and Social Budget to the agreed annual level.
Conduct prospecting sales calls at agreed quota.
Make in-person appointments including hotel site tours.
Book new business through proactive solicitation.
Be familiar with competition in the market/competitive set.
Maintain accurate account files and records of all guest contacts.
Maintain effective guest trace and file system.
Prepare weekly sales call reports on all sales activity and submit to the Managing Director.
Coordinate and execute sales blitzes for the hotel as necessary.
Assist with producing, executing, and updating the annual Sales, Marketing, and Revenue.
Assist in training guest service representatives and property management team on selling skills and other sales-related training.
Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events.
Assist with ensuring all sales collateral is current, accurate, and portrays a professional image for the hotel.
Establish and maintain effective employee working relations both within the department and with other departments.
Attend selected trade and travel functions, i.e. trade shows and local Hotel and Tourist Association meetings to promote sales and image for the hotel.
Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered.
Work closely with PR firm.
Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social media).
Formulate an annual S&M. The plan should incorporate clear and specific action plans for all departments.
Continually analyze and review local market changes.
Ability to analyze financial and competitive data to make informed decisions.
Provide the highest quality of service to our customers at all times. Create appropriate solutions for every customer, to boost top-line revenue growth.
Effectively manage and motivate the sales and catering team.
Maintain close relationships with all key decision-makers in local markets
Perform any other reasonable duties as required by the Managing Director and Chief Operating Officer.