Director of Sales and Marketing Peddler's Village

Peddlers Village Partnership•Lahaska, PA

18d

About The Position

A senior leadership role responsible for driving top-line revenue through strategic sales initiatives and brand positioning. Lead the sales and marketing teams to exceed financial targets and expand market share. This role is a hybrid of a creative brand strategist and a data-driven sales professional. Responsible for crafting the property’s "story," identifying high-value market segments, and leading a team to exceed financial targets through proactive solicitation of business and innovative marketing.

Requirements

Master's degree (M. A.) or equivalent; or seven to ten years of hospitality sales and marketing leadership experience and/or training; or equivalent combination of education and experience.

Responsibilities

Develop and manage sales and marketing budgets; monitor and analyze performance to update action plans and financial objectives.
Develop and implement measurable communications plans encompassing public relations, media relations, websites, digital/email/social media, festivals and events, crisis communication and other aspects of strategic communications.
Lead the sales team in developing new business through obtaining accounts from competition, lateral development of existing accounts and proactively soliciting new business.
Collaborate with the Corporate & Hospitality Operations leadership teams to establish clear vision and high-level sales and marketing objectives to support organizational goals. Partner with department heads to formulate marketing plans for soliciting business.
Track and analyze sales data to monitor the effectiveness of communications activities.
Actively engage and manage press relationships to ensure coverage of the Village special events, public announcements, and other projects.
Identify targeted audiences and leverage the impact of powerful storytelling to each audience.
Nurture a cohesive, “brand-centric” image, identity, and message for Peddler’s Village.
Translate strategic goals into effective, results-based communication tactics.
Oversee the execution of strategic, coordinated, and high-quality messaging across digital and media communications channels to include Peddler’s Village website, social media, advertising and email marketing programs.
Communicate messages in a clear, consistent, and powerful way with an emphasis on telling the stories of the Village and its stakeholders.
Direct External Agency teams for ongoing management of digital assets.