Director of Sales and Marketing

The Loren at Lady Bird Lake•Austin, TX

2h•Onsite

About The Position

At the cornerstone of Ladybird Lake and the Austin Skyline, the internationally recognized best in class Luxury Hotel Group, The Loren Hotel will bring a level of understated luxury and sophistication to Austin. With its unparalleled views of Lady Bird Lake and the Austin skyline, The Loren invites discerning residents and guests to experience the ultimate in understated luxury and curated Austin culture. Our modern hotel rooms, impeccable service, and exclusive amenities offer the perfect complement to our indoor-outdoor environment, uniquely set within Austin’s most beloved green space. The Director of Sales and Marketing (DOSM) will seek out and engage with clients both leisure and group and sell with confidence. This position will develop and implement sales and marketing strategies for the hotel, including securing new accounts and maintaining existing accounts, to maximize the profitability of the hotel and maintain guest satisfaction. This position must work on property. DOSM will sell hotel guest rooms, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits. DOSM will establish client base of organizations, associations, and corporate businesses through direct outside and inside sales efforts. Together with the Managing Director establish and implement a strategic rate structure for all market segments and apply revenue strategies to achieve the Hotel budget goals. Direct the hotel's sales activities and ensure that the Sales Team meets their goals as laid out in the annual Marketing Plan.

Requirements

Bachelor’s degree in business, Finance, Marketing or related college degree, preferred.
Minimum of 5–7 years of progressive sales and marketing leadership experience within a full-service or luxury hotel environment.
Proven success in developing and executing comprehensive sales and marketing strategies that drive revenue growth across transient, group, corporate, and catering segments.
Demonstrated experience leading, mentoring, and developing high-performing sales teams.
Strong background in revenue management collaboration, forecasting, budgeting, and pace reporting.
Experience managing key accounts, negotiating contracts, and cultivating long-term client relationships.
Proficiency with hotel sales systems and CRM platforms (e.g., Delphi, Opera, Salesforce, or similar).
Proven ability to partner effectively with operations, revenue management, and ownership to achieve business objectives.
Able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
Able to work nights and weekends per business demands
Must be able to stand at least 60%
Must be able to sit and squat frequently

Nice To Haves

Experience in brand management, digital marketing initiatives, and market positioning preferred.
Prior experience in a lifestyle, luxury, or independent hotel environment strongly preferred.

Responsibilities

Direct the hotel's sales activities and ensure that the Sales Team meets their goals as laid out in the annual Marketing Plan.
Accountable for controlling the Marketing and Social Budget to the agreed annual level.
Conduct prospecting sales calls at agreed quota.
Make in-person appointments including hotel site tours.
Book new business through proactive solicitation.
Be familiar with competition in the market/competitive set.
Maintain accurate account files and records of all guest contacts.
Maintain effective guest trace and file system.
Prepare weekly sales call reports on all sales activity and submit to the Managing Director.
Coordinate and execute sales blitzes for the hotel as necessary.
Assist with producing, executing, and updating the annual Sales, Marketing, and Revenue.
Assist in training guest service representatives and property management team on selling skills and other sales-related training.
Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events.
Assist with ensuring all sales collateral is current, accurate, and portrays a professional image for the hotel.
Establish and maintain effective employee working relations both within the department and with other departments.
Attend selected trade and travel functions, i.e. trade shows and local Hotel and Tourist Association meetings to promote sales and image for the hotel.
Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered.
Work closely with PR firm.
Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social media).
Formulate an annual S&M. The plan should incorporate clear and specific action plans for all departments.
Continually analyze and review local market changes.
Ability to analyze financial and competitive data to make informed decisions.
Provide the highest quality of service to our customers at all times. Create appropriate solutions for every customer, to boost top-line revenue growth.
Effectively manage and motivate the sales and catering team.
Maintain close relationships with all key decision-makers in local markets
Perform any other reasonable duties as required by the Managing Director and Chief Operating Officer.