Director of Sales and Marketing

Eden Senior Care•Beaver Dam, WI

About The Position

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior's well-being. Charleston House Senior Living, a well-established and a trusted provider in the senior living space, and a proud member of Vista Senior Living, is looking for a Director of Sales and Marketing to join our team. Position: Director of Sales and Marketing

Requirements

Must have experience in assisted living sales and marketing for at least 2 years.
Experience with physician and hospital staff relationship development
Sales and marketing experience in generating referral sources
Has established relationships with local social workers and discharge planners
Excellent presentation and relationship-building skills
Has excellent interpersonal skills and be able to carry a conversation
Excel in time management and organization
Be a creative thinker that wants to grow and succeed.

Nice To Haves

Knowledge of area hospitals and other local healthcare organizations preferred but willing to train.

Responsibilities

Complete daily rounds in designated hospitals
Obtain new high acuity inquiries and assesses particular patients to evaluate care needs before admission and direct them to the appropriate center
Evaluate inquiries, makes a decision and communicate information to the case manager and admissions coordinator, and facilitate the patient's smooth transition into the center.
Obtain accurate information from physicians, patients, and referral sources regarding the expected discharge plan and communicates this information to the interdisciplinary team
Develop relationships with hospital social workers, physicians, hospital discharge planners and administrators, clergy, attorneys, civic/professional organizations, home health agencies, families, etc., to understand the need for program services and to communicate services offered which meet these needs
Source and screen applicants for open positions within a region, ensuring that candidates meet the needs of the center for both qualifications and culture
Build a strong candidate pipeline for current and future roles within the organization
Serve as a recruiting ambassador for full-cycle recruitment, onboarding, and retention.
Participate and strategize with retention committees to generate new ideas on ways to retain current employees
Coordinate and cultivate relationships with trade schools, local businesses, technical schools, High schools, community colleges, vocational schools, etc
Use various recruitment techniques, bringing new ideas to the table consistently to stay ahead of recruitment trends within the industry.
Generate a diverse candidate population using various methods, including job boards, membership organizations, and personal networking
Build and maintain solid relationships with contacts at target schools, programs, etc.
Provide complete, accurate, and inspiring information to candidates about the Company and position, reinforcing the values and culture of assigned facilities.
Proactively build an ongoing pipeline of qualified candidates for critical and repeat positions to meet future talent needs.
Develop candidate talent pipelines through sourcing channels, recruitment campaigns, networking groups, social media, referrals, and advertising
Assist with managing and growing our employment brand and recruiting presence across social media channels
Attend local job fairs and state conferences representing Vista Senior Living Management