Director of Sales and Marketing

SSH Williamsburg LLC•New York, NY

2d•Onsite

About The Position

Hotel Indigo Williamsburg is seeking a dynamic, results-driven Director of Sales & Marketing to lead the hotel’s overall sales strategy and revenue growth. This role is ideal for an experienced hospitality sales professional with strong leadership, relationship-building, and strategic planning skills. The position focuses primarily on rooms revenue, group sales, and brand marketing initiatives.

Requirements

Proven hospitality sales leadership experience, preferably within a lifestyle or boutique hotel environment.
Strong organizational, analytical, and multitasking abilities.
Excellent verbal and written communication skills.
Proficiency in Microsoft Office (Word, Excel, Outlook) and web-based platforms.
Self-motivated, detail-oriented, and results-driven with a high level of professionalism and ethical standards.
Demonstrated ability to build relationships and work collaboratively in a team-oriented environment.
Flexible schedule with availability to meet clients, including occasional weekends.

Responsibilities

Proactively solicit new and existing accounts to meet and exceed revenue goals through telephone, email, outside sales calls, virtual and in-person site inspections, and written communication.
Develop and execute strategic sales and marketing plans to maximize transient and group room revenue.
Identify new business opportunities while maintaining and growing existing client relationships.
Collaborate closely with hotel operations, revenue management, and ownership to ensure seamless execution of group business.
Lead, motivate, and oversee the sales team, setting individual goals and ensuring accountability.
Communicate performance results, forecasts, and action plans to ownership and senior leadership.
Quote group rates and manage availability in collaboration with revenue management to ensure optimal pricing strategies.
Drive brand awareness through digital marketing initiatives, social media engagement, and local partnerships.
Represent the hotel through community involvement, networking events, and industry organizations.
Maintain accurate sales activity records in the hotel’s sales and CRM systems.
Utilize hotel systems including Opera PMS and Delphi Advanced.
Work independently while maintaining strong communication across all hotel departments.
Provide weekend coverage as needed to support business demands.
Perform additional duties as assigned by the General Manager and Vice President of Sales & Marketing.