Director of Revenue Operations

Baker Roofing Company • Raleigh, NC

1d

About The Position

Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Asheville, Greensboro) with a growth target of $100M by 2029. This new leadership position will own the technology, systems, and data infrastructure that powers our customer experience from first contact through lifetime relationship.

The ideal candidate for this role should understand how to utilize technology to drive revenue, improve customer experience, and create scalable processes. This position will build and integrate the systems that connect marketing, sales, production, and post-job operations into a single, measurable, continuously improving machine.

Requirements

• 3+ years in Revenue Operations, Business Systems, CRM Administration, or Marketing Operation
• Deep hands-on experience with CRMs (Sales Hub + Marketing Hub at minimum; HubSpot fluency preferred)
• Proven track record of designing, building, and completing multi-platform tech stacks with working integrations
• Strong analytical skills — comfortable building reports, interpreting conversion data, and making data-driven recommendations
• Experience building data and attribution systems from scratch and driving full adoption across teams that didn’t previously use technology consistently
• Understanding of data architecture, API integrations, automations, and data flow between systems, and how AI is changing or enabling the future of data-driven decisions
• Excellent communication skills including explaining technical concepts to non-technical field teams and leadership

Nice To Haves

• Experience in home services, construction, or field services industries
• Experience with residential remodeling-specific platforms
• Experience with speed-to-lead / conversational AI platforms
• Experience in supporting multi-location operations (4+ markets)
• Familiarity with Google Ads, call tracking, and marketing attribution

Responsibilities

• Own the design, implementation, and ongoing optimization of BHE’s entire tech stack
• Serve as the primary administrator and strategist for CRM (Sales Hub, Marketing Hub, Service Hub)
• Build and manage integrations between CRM, marketing platforms, production management, field tools, and communication systems — owning the APIs, middleware, and data flow end to end
• Evaluate, recommend, and implement new technology platforms as the business grows
• Maintain system documentation, integration maps, and data flow architecture
• Design standardized workflows for every stage of the customer journey across all markets
• Ensure system adoption by pulling weekly compliance reports, identifying gaps, and working with managers to close them
• Build and maintain SOPs for CRM usage, lead management, deal progression, and production handoffs
• Serve as the bridge between leadership strategy and field-level execution through systems
• Build and maintain executive dashboards covering all stages of the customer journey
• Deliver weekly and monthly reporting on marketing ROI, sales conversion, production efficiency, and customer satisfaction
• Identify and resolve pipeline bottlenecks using data
• Ensure data integrity across all platforms
• Support leadership with ad hoc analysis for strategic decisions, market expansion, and resource allocation
• Implement and manage customer-facing technology: automated updates, scheduling confirmations, project portals, and post-job communications
• Design the “zero black hole” experience so customers are kept informed at every stage
• Own customer satisfaction tracking, review generation, and referral program automation, while pushing us to a place where we can score customer relationship health in real-time

Benefits

• Weekly Pay
• Annual Paid Holidays (7)
• Annual PTO
• 401K Matching Program (100% match up to 3% and 50% match at 4% and 5%)
• Employee Stock Ownership Program (ESOP), subject to applicable waiting and vesting periods
• Medical, Dental & Vision Insurance
• Employee Assistance Program
• Career Development & Skills Training
• Family-Focused Company & Work-Life Balance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees