Director of Revenue Marketing

CertifID•Austin, TX

24d

About The Position

Cybercrime is rising, reaching record highs in 2024. According to the FBI's IC3 report, total losses exceeded $16 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind. We know we couldnât take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs three years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud. CertifID is seeking a Head of Revenue Marketing to own the full go-to-market engine that drives pipeline, conversion, and revenue. This leader will be accountable for building scalable programs across the funnel and partnering tightly with sales to drive predictable growth. Reporting to the CMO, you will lead strategy and execution across demand generation, ensuring marketing is a true growth engine rather than a support function.

Requirements

8+ years of experience in revenue marketing, demand generation, or growth marketing in B2B SaaS
Proven track record of owning pipeline and revenue outcomes
Deep experience partnering with sales and RevOps teams
Strong analytical mindset with the ability to translate data into action
Excellent communicator who can align teams around priorities and outcomes
Comfortable operating as a player/coachâstrategic and hands-on

Nice To Haves

Experience in similar stage company highly preferred
Experience in cybersecurity, compliance or risk
Experience with multi-persona, multi-sided GTM motions
Familiarity with partner-led growth
Experience scaling marketing in high-growth or category-creating companies

Responsibilities

Revenue & Growth Engine
Turn strategy into predictable, scalable revenue.
Own marketing-sourced and marketing-influenced pipeline targets
Build forecasting models and operating rhythms that tie marketing investment to revenue outcomes
Partner with sales leadership to drive shared accountability for pipeline health, conversion, and growth
Go-to-Market Activation & Campaigns
Operationalize strategy into programs that resonate with real buyers.
Translate ICPs, personas, and messaging into demand programs across inbound, outbound, ABM, and partner channels
Design multi-channel campaigns that move buyers from awareness to action
Balance short-term pipeline needs with long-term category and brand building
Ensure the right message reaches the right buyer at the right moment
Lifecycle & Expansion
Maximize adoption, retention, and customer-led growth.
Own lifecycle strategy from first touch through renewal and expansion
Partner with product marketing and customer teams to drive product adoption and value realization
Build programs that turn customers into proof points, advocates, and referral engines
Sales Partnership & Performance Optimization
Operate as one GTM team, powered by data.
Align with sales on ICP prioritization, account targeting, and campaign-to-sales handoffs
Own funnel metrics, attribution, and performance reporting across the buyer journey
Identify friction points, optimize conversion, and use data to prioritize investment and scale what works
Build and lead the revenue marketing function, including strategy, execution, and team development
Partner closely with product marketing, sales, and RevOps to align GTM execution
Develop integrated campaigns that drive measurable pipeline and revenue impact
Establish operating cadences for planning, forecasting, and performance review
Present strategy, results, and insights to executive leadership
Continuously test, learn, and iterate in a fast-moving, high-growth environment