Director of Retail & Shopper Insights
About The Position
Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive. As the first complexion brand to combine efficacy and optimism, we’ve created a category of our own: effective, playful skincare that makes people feel good. We take skincare concerns once thought of as flaws and turn them into opportunities for self-expression—because it’s all just skin. From our colorful hydrocolloid pimple patches to limited-edition collaborations with fan-favorite characters like Hello Kitty and Snoopy—and fashion brands like Marc Jacobs’ Heaven—Starface lives at the intersection of beauty, culture, and community. Alongside our award-winning patches, we now offer salicylic acid skincare, pore strips, and lip balm. Many of our products, including Star Balm, were born from years of customer demand, reflecting our ability to grow across categories while staying true to who we are. Starface World is a positively uplifting place where everyone is safe and accepted exactly as they are. We support causes and actively work to help build a more supportive universe. That same philosophy guides how we care for skin: we don’t identify imperfections—we nurture what’s there. Our team is a growing group of passionate, empathetic, creative people who are eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion. Starface is seeking a Director of Retail & Shopper Strategy to help shape how we win at retail. In this role, you’ll report directly to our SVP of Revenue, and will be a connector between Sales, Marketing, and Product — turning retail trends, shopper insights, and competitive intelligence into clear strategies that drive growth. You’ll own the strategic layer of retail: what’s happening in the market, where we should play, and how we win — influencing everything from LTO programming to product roadmap decisions. The right person for this role is: A strategic thinker who can zoom out to see the market and zoom in to drive action Deeply analytical, fluent in syndicated data, and able to translate insights about the market into clear recommendations for our brand A strong cross-functional leader who can influence without owning execution Both commercially minded and consumer-obsessed, balancing retailer realities with brand ambition Financially grounded — comfortable with trade spend, retail P&L, and channel margin economics, ensuring that strategic recommendations are commercially viable. At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and bring curiosity into everything they do. If you’re someone who connects dots others miss and turns insight into action, please keep reading.
Requirements
- You have 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG
- You’re highly proficient with syndicated data tools and know how to turn data into a story that drives decisions
- You’ve influenced commercial strategy, not just executed campaigns
- You’re comfortable working across Sales, Marketing, and Product, and know how to navigate competing priorities
- You bring a strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail and omnichannel dynamics
- You’re proactive, have a strong POV, and are able to simplify complexity into clear direction
- You don’t just report on performance — you challenge it and shape what happens next
Responsibilities
- Lead retail and shopper strategy to drive channel-specific growth across mass, grocery, club, specialty, e-comm, and others as needed
- Translate syndicated data (IRI, Nielsen, SPINS) and internal data into actionable trends, takeaways, whitespace, opportunities, and risk signals to inform our commercial strategy
- Translate insights into strategic recommendations that inform:
- Assortment and pricing direction
- LTOs and promotional programming
- Retail go-to-market strategies
- Partner with Product to influence roadmap decisions based on retail and shopper needs and category & market trends
- Collaborate with Sales on joint business planning inputs, sell-in narratives, and retailer strategy
- Guide Marketing on where and how to activate, grounded in shopper behavior and channel dynamics
- Partner with Finance on trade investment decisions, promotional ROI analysis, and the P&L implications of channel and assortment choices
- Establish a consistent insights cadence (monthly/quarterly) for leadership and cross-functional teams
- Act as a thought partner across the business — bringing a “what matters and what to do about it” mindset
Benefits
- Access to high-quality health care options
- Access to a 401k with 5% employer match eligibility
- 4 weeks of vacation plus up to 20 paid holidays
- 12 weeks fully paid parental leave
- 5 days of pet-ernity leave for pet adoption
- Home office & internet supplement stipend
- Annual learning & development stipend
- Flexible Fridays, and Summer Fridays
- Fully remote work environment
- ...and much, much more!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
