Director of Retail Media Partnerships, North America

Equativ • New York City, NY

21d • Onsite

About The Position

Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join our New York City office. As a newly created and foundational role within our Supply organization , this high-impact individual contributor position will work directly with our VP of Supply & Curation Partnerships and EVP of Supply & Curation to significantly grow our Commerce and Retail supply customer base across North America. The ideal candidate is a seasoned Retail Media professional with a deep understanding of the ecosystem, eager to leverage Equativ's unique, comprehensive suite of retail media solutions to drive adoption and revenue. Key Responsibilities: Strategic Sales & Growth: Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America. Executive Partnership: Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region. Solution Selling: Articulate and sell Equativ's unique Retail Media value proposition, which includes: Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats. Curation Platform: Enabling Audience Extensions and offsite programmatic activation. Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats . CRM Activations: Leveraging retailer first-party data for targeted campaigns. Market Leadership: Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy. Industry Presence: Actively represent Equativ at key retail media and commerce industry events and conferences , fostering relationships and identifying new opportunities. Pipeline Management: Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting. Cross-Functional Collaboration: Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients. Revenue Accountability: Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.

Requirements

• 5+ years of direct sales or business development experience within the Retail Media or Commerce sector, with a proven track record of selling complex solutions to Retailers, Grocers, or large Commerce companies.
• Extensive network and established relationships with decision-makers at North American retailers, retail media networks, and relevant commerce partners.
• Deep, demonstrable understanding of the Retail Media ecosystem, including Onsite (Sponsored Products), Offsite (Audience Extension), first-party data activation, and programmatic advertising.
• Proven ability to build relationships with Executive-level stakeholders (VPs/SVPs of Media, E-commerce, Data, and Digital) at major North American retailers.
• Exceptional presentation, negotiation, and communication skills, capable of translating complex technology into clear business value.
• Demonstrated ability to work strategically and independently in a fast-paced, high-growth environment.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America.
• Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region.
• Articulate and sell Equativ's unique Retail Media value proposition, which includes: Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats. Curation Platform: Enabling Audience Extensions and offsite programmatic activation. Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats . CRM Activations: Leveraging retailer first-party data for targeted campaigns.
• Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy.
• Actively represent Equativ at key retail media and commerce industry events and conferences , fostering relationships and identifying new opportunities.
• Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting.
• Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients.
• Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees