Director of Retail Marketing, Americas

Ōura • San Francisco, CA

38d • Remote

About The Position

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Oura is seeking an experienced and strategic Director of Retail Marketing, Americas to lead the regional strategy, execution, and optimization of Oura’s retail marketing programs across North America and Latin America. This leader will oversee go-to-market plans for major retailers, manage a substantial channel marketing budget, and guide a high-performing team of retail channel marketers and visual merchandisers. The ideal candidate brings deep retail experience, a track record of building and scaling retail partnerships, and a passion for delivering best-in-class in-store and omnichannel brand experiences across diverse markets. Preferred location is San Francisco or New York, remote candidates will be considered.

Requirements

• 12+ years of experience in retail, trade, or channel marketing, with 5+ years in a leadership role focused on Americas.
• Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others.
• Strong background in driving success with existing partners, launching new retail channels and managing complex product launches
• Expertise in owning and managing large-scale marketing budgets, managing partner marketing negotiations and optimizing spend for measurable impact.
• Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers – 3PL programs, training, maintenance programs, etc.
• Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales.
• Strong strategic thinking, analytical acumen, and project management skills.
• Excellent relationship management and communication skills.
• Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.

Responsibilities

• Develop and execute Oura’s long range retail brand and channel growth strategy across the Americas (U.S., Canada, and Latin America).
• Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners.
• Lead, mentor, and develop a team of retail channel marketers and visual merchandisers, fostering a culture of collaboration, innovation, and accountability.
• Partner cross-functionally with Regional Sales, Global Marketing, and Operations to ensure alignment on priorities, launches, and brand execution.
• Accountable for market expansion and partner category innovation (e.g., wellness tech zones, experiential retail formats, pop-up or store-in-store pilots).
• Oversee go-to-market planning and execution for new retailer launches and product introductions within the Americas region.
• Build and maintain strong partnerships with key retailers including Best Buy, Target, Costco, Amazon, and leading regional chains.
• Collaborate with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth, and optimize brand presence.
• Own and manage the Americas retail channel marketing budget, ensuring efficient allocation of resources across markets and partners.
• Develop quarterly and annual marketing plans tied to clear performance KPIs and ROI targets, continuously optimizing investment based on performance and overall goals.
• Monitor, analyze, and report on retail marketing performance, identifying insights and optimization opportunities.
• Lead fixture and in-store display programs for all regional retail partners — from concept to installation — ensuring consistency, quality, and premium brand presentation.
• Oversee the creation and deployment of retail assets, POP materials, and in-store activations across diverse retail environments.
• Collaborate with Creative and Production teams to deliver high-impact, on-brand retail experiences.
• Drive integration across retail media networks (RMNs), retailer online channel, and in-store activations to create seamless omnichannel shopping journeys.
• Lead the creation of unique marketing programs with key strategic retail partners in US, CA, and LATAM.
• Partner with Global Brand and Digital Marketing teams to ensure integrated campaigns across online and offline channels.
• Leverage shopper data, retail insights, and market analytics to drive strategy and improve retail marketing effectiveness across the Americas.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees