Director of Public Relations

Woda Cooper • Columbus, OH

4d

About The Position

The Director of Public Relations will carry out initiatives to gain positive local and national exposure for company successes, business updates, and property development activities. They will achieve this by: Collaborating on, researching, writing, and disseminating press releases, company statements, and other communications. Maintaining relationships with key governmental officials, state housing agencies, media personalities, trade organizations, and trade publications. Building and maintaining a contact database. Maintaining a database of company statistics, photos, videos, and other assets. Coordinating WCCI response when news outlets and reporters request interviews, tours, photos, and other information or assets. This includes crisis management. Preparing WCCI spokespersons for interviews through briefings, talking points, and other background material. Reviewing online media/news sites for company-related coverage; report mentions to WCCI teams. Actively monitoring, reporting on, and advising on media coverage. Coaching company personnel to prepare for media or trade engagements. Acting as company spokesperson when necessary. Actively managing social media calendar, software, posting, and online discourse. Overseeing production of graphic, audio, video, and web assets. Submitting company properties for industry awards. Coordinating online reputation management. Assisting with search engine optimization. Pitching and securing interviews and features to promote the company. The Director of Public Relations will produce company events, such as community grand openings/groundbreakings, mixers, charity benefits, and VIP tours. This will include: Coordinating detailed plan with stakeholders. Recruiting stakeholders for event participation. Collecting necessary information from internal and external parties. Administering event tracking software (Eventbrite, etc.). Coordinating all event logistics (power, refreshments, tents/tables, décor, AV, parking, etc.) Producing event collateral as needed (posters, signage, etc.). Coordinating with all vendors. Managing all aspects of the on-site presentation.

Requirements

• Bachelor’s degree in relevant field.
• Experience in public relations, communications, and marketing.
• Excellent verbal and written communications and editing skills.
• Experience with Creative Cloud, Microsoft Office, mass email systems, and social media management systems.
• Extensive organizational skills.
• Project management skills.
• Ability to build and maintain relationships with governmental offices, media outlets, influencers, and industry leaders.
• Must be comfortable traveling alone or in small groups to urban, suburban, or rural areas.
• Basic photography skills.
• Familiarity with digital media, social media platforms, and emerging PR trends.

Nice To Haves

• Experience utilizing native advertising.
• Experience in working with C-level executives, governmental officials, and internal stakeholders.
• Experience with multimedia content creation, including video production and graphic design.
• Basic photography skills.
• Experience managing a database.
• Experience with WordPress.
• Experience with project management software.

Responsibilities

• Collaborating on, researching, writing, and disseminating press releases, company statements, and other communications.
• Maintaining relationships with key governmental officials, state housing agencies, media personalities, trade organizations, and trade publications.
• Building and maintaining a contact database.
• Maintaining a database of company statistics, photos, videos, and other assets.
• Coordinating WCCI response when news outlets and reporters request interviews, tours, photos, and other information or assets. This includes crisis management.
• Preparing WCCI spokespersons for interviews through briefings, talking points, and other background material.
• Reviewing online media/news sites for company-related coverage; report mentions to WCCI teams.
• Actively monitoring, reporting on, and advising on media coverage.
• Coaching company personnel to prepare for media or trade engagements.
• Acting as company spokesperson when necessary.
• Actively managing social media calendar, software, posting, and online discourse.
• Overseeing production of graphic, audio, video, and web assets.
• Submitting company properties for industry awards.
• Coordinating online reputation management.
• Assisting with search engine optimization.
• Pitching and securing interviews and features to promote the company.
• Coordinating detailed plan with stakeholders.
• Recruiting stakeholders for event participation.
• Collecting necessary information from internal and external parties.
• Administering event tracking software (Eventbrite, etc.).
• Coordinating all event logistics (power, refreshments, tents/tables, décor, AV, parking, etc.)
• Producing event collateral as needed (posters, signage, etc.).
• Coordinating with all vendors.
• Managing all aspects of the on-site presentation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees