Director of Communication & Public Relations
About The Position
The Director of Communications & Public Relations is a strategic and hands-on leader responsible for building and executing a comprehensive communications and public relations strategy that drives awareness, trust, and preference for the Impact brand. This role will oversee both internal and external communications, develop and maintain an integrated communications calendar, and create a proactive PR and thought leadership engine that amplifies Impact’s voice across industries and markets. This individual will collaborate closely with the executive team, corporate marketing, sales, HR, and service divisions to ensure alignment and consistency in storytelling, positioning, and messaging. The ideal candidate blends strategic acumen with strong writing, media, and relationship-building skills—and thrives in a fast-paced, high-performance environment.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field; Master’s preferred.
- 10+ years of experience in communications and PR, with at least 5 years in a leadership role.
- Proven success developing and executing integrated communication strategies in a high-growth or enterprise environment.
- Demonstrated ability to drive measurable impact across brand awareness, share of voice, and engagement metrics.
- Strong writing, editing, and storytelling skills across corporate, executive, and customer-facing narratives.
- Experience managing PR agencies, media partners, and vendor relationships.
- Strong understanding of digital PR, content amplification, and data-driven communications.
- Ability to thrive in a fast-paced, dynamic, and collaborative environment.
Responsibilities
- Build, own, and operationalize the enterprise communications strategy across internal and external channels, ensuring alignment to brand vision, mission, and revenue goals.
- Develop and maintain a master communications calendar spanning executive communications, company announcements, product/service updates, and brand campaigns.
- Create messaging frameworks, tone, and storytelling architecture that strengthen brand perception and employee engagement.
- Lead speechwriting, executive ghostwriting, and content creation for corporate leadership, including talking points, op-eds, and keynote support.
- Serve as brand guardian for narrative consistency and alignment across all communication touchpoints.
- Develop and lead an integrated PR and thought leadership strategy to elevate Impact’s brand nationally across target industries.
- Cultivate relationships with media, analysts, and influencers to secure consistent coverage and amplify brand credibility.
- Build press kits, media lists, and executive briefing materials for interviews and speaking opportunities.
- Create and activate campaign-based PR programs that align to brand and demand generation initiatives—driving measurable awareness and lead engagement.
- Partner with digital marketing to ensure PR outcomes contribute to SEO, backlink, and digital authority metrics.
- Partner with HR and executive leadership to craft and execute an internal communications framework that fosters alignment, engagement, and culture.
- Lead company-wide storytelling for strategic initiatives, growth milestones, and cultural campaigns.
- Manage communication cadence for leadership announcements, all-hands meetings, and employee events.
- Work closely with brand, creative, and content teams to ensure message consistency across all campaigns and channels.
- Collaborate with demand generation to integrate PR and communications efforts into go-to-market and pipeline-building initiatives.
- Provide media and communication training to executives and subject matter experts.
Benefits
- Up to 20 days of PTO
- Up to 7 Paid Sick Days
- 12+ paid holidays
- Paid Parental Leave
- Comprehensive Health, Disability Life, Dental and Vision Plans
- 401(K) & retirement plans
- Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
- Continued education reimbursement
- On-going training & development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
501-1,000 employees
