Director of Product Marketing (Remote - EST)

Zafran.io • New York, NY

1d • Remote

About The Position

We’re looking for a hands-on, visionary Director of Product Marketing to shape the voice and go-to-market strategy for Zafran’s industry-leading Threat Exposure Management Platform. This is a role for builders and category creators- leaders who want to define an emerging space, inspire customers, and leave their mark on the cybersecurity landscape. You’ll thrive here if you’re endlessly curious, thrive in fast-moving environments, and balance the strategic mindset of a leader with the grit of a player-coach. Success in this role means blending deep security expertise, sharp storytelling, and empathy for customer pain points into a compelling market narrative that fuels growth and establishes Zafran as the clear leader in threat exposure management. About Zafran Our Mission: To stop the exploitation of vulnerabilities, everywhere. What makes us different: Zafran de-risks 90% of critical vulnerabilities overnight across your hybrid environment and utilizes Agentic Capabilities and your existing security tools to rapidly mitigate and remediate the 10% most likely to be exploited. ​​Who’s behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations. We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

Requirements

• 6-8+ years of B2B product marketing experience with a proven track record in cybersecurity or enterprise software.
• Strong domain expertise in security technologies and buyer personas (CISO, SecOps, etc).
• Startup experience with a player/coach mindset, thriving in ambiguity and fast-paced environments.
• Demonstrated ability to collaborate cross-functionally with product, sales, marketing, and customer success.
• Exceptional communication and storytelling skills, with polished presentation ability for both technical and executive audiences.
• Proven track record of producing high-quality content quickly while maintaining accuracy and creativity.
• Flexibility to collaborate effectively across U.S. and Israeli time zones.

Nice To Haves

• Hands-on experience in vulnerability management or adjacent security domains.
• Technical background (e.g. Computer Science degree, prior practitioner, or hands-on IT/security experience).

Responsibilities

• Define market narrative: Own and refine product positioning, messaging frameworks, and differentiated value propositions that resonate with CISOs, security practitioners, and business leaders alike.
• Lead Go-to-Market (GTM): Drive comprehensive GTM strategies for product launches and feature releases, orchestrating cross-functional teams (product, sales, customer success, demand gen, PR) to maximize adoption and pipeline impact.
• Create high-impact content: Rapidly develop compelling assets including pitch decks, one-pagers, whitepapers, competitive battlecards, ROI calculators, blogs, and customer case studies that translate complex technical concepts into clear, persuasive stories.
• Enable sales & partners: Build and deliver training, playbooks, and enablement collateral that equip sales and channel teams to confidently position against competitors, handle objections, and accelerate deal velocity.
• Be the external voice: Represent the company with customers, prospects, analysts, and at industry events acting as a thought leader and evangelist for our vision of securing modern enterprises.
• Stay ahead of the market: Continuously analyze industry trends, buyer behavior, and the competitive landscape, feeding insights back into product strategy and marketing campaigns to ensure we stay differentiated and relevant.
• Champion the customer: Capture and amplify customer success stories, use cases, and testimonials to drive advocacy and build credibility in the market.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees