Director of Product Marketing, Solutions

Culture Amp•Austin, TX

50d

About The Position

Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. The Director of Solutions Product Marketing will lead the team developing integrated sales narratives, solution-focused go-to-market strategies, and competitive intelligence. This leader will champion the articulation of how Culture Amp's products and services solve critical business challenges for key customer segments, empowering sales teams with consultative, value-based conversations and enabling revenue growth in target markets. The ideal candidate will know how to mine customer insight, craft compelling stories, and move easily between the worlds of sales, marketing and product. With a robust product roadmap underpinned by market-leading people science and AI, this person will be the tip of the spear to help drive the next stage of Culture Amp's growth.

Requirements

8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers.
Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes.
Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources.
Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights.
Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials.
Strong analytical skills with expertise in market, customer, and competitor research approaches that inform solution messaging and story development.
Track record of effective collaboration with cross-functional teams, especially sales, product, customer success, and competitive intelligence.

Nice To Haves

Bachelor's degree in marketing, business, communications, or related field (MBA or equivalent preferred).
Extensive domain experience in HR tech, employee experience, or related B2B solutions categories.
Track record of creating transformative solution narratives and competitive positioning that drive new market penetration and product adoption.
Experience launching outcome-focused, story-led campaigns in fast-paced environments.
Ability to mentor teams in narrative development, consultative sales enablement, and competitive market analysis.

Responsibilities

Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources.
Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp's solutions to diverse buyer personas, industries and segments.
Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning.
Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs.
Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes.
Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development.
Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration.
Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise.

Benefits

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
Medical insurance coverage for you and your family (Available for US & UK only)