Director of Product Marketing, Payment & Insurance Solutions
About The Position
At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. The Role We are looking for an experienced Director of Product Marketing to lead a team focused on products that simplify the complexity of working with insurance for our customers and improve their billing and payment processing capabilities. This leader will oversee a team of product marketers, driving strategy and execution from early product conception through launch and growth. The ideal candidate brings deep product marketing expertise, strong business acumen, and a proven ability to influence product strategy and commercialization. Experience in healthcare, insurance, and / or payments is a plus
Requirements
- 8+ years of experience in product marketing, with at least 3 years in a leadership role.
- Proven success building and executing go-to-market strategies for complex products.
- Strong business and financial acumen—experience with modeling, P&L impact, and business case development required.
- Ability to lead cross-functional collaboration and influence senior stakeholders.
- Excellent communication skills with a talent for simplifying complexity and telling compelling product stories.
Nice To Haves
- Experience in healthcare, insurance, or regulated industries preferred but not required.
Responsibilities
- Lead, mentor, and grow a team of product marketers embedded with product managers and engineering throughout the product lifecycle.
- Define and drive go-to-market strategies including positioning, messaging, pricing, segmentation, and monetization models .
- Partner with product and commercial leaders to shape product strategy, ensuring market viability and customer impact.
- Build robust business cases and financial models to support product investment decisions and growth strategies.
- Translate complex product capabilities into clear, compelling value propositions tailored to multiple audiences.
- Collaborate with Sales, Customer Success, and Marketing teams to enable successful product adoption and growth.
- Serve as the voice of the market and customer, ensuring products meet real-world needs and deliver measurable business value.
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
