Director of Product Marketing - MetaMask

Consensys • New York City, NY

24d • $146,000 - $215,000

About The Position

As part of Consensys, you’ll work on MetaMask — a core product in Consensys’ portfolio — while benefiting from the scale, culture, and mission of the broader organization. MetaMask is evolving . What began as the world’s leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible . Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible. The Opportunity We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform . This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership. This is a 0→1, build role . You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets .

Requirements

• You’ll bring 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Demonstrated ability to define strategy independently and execute hands-on when needed
• Strong cross-functional credibility with Product, Growth, and Engineering teams
• Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined

Nice To Haves

• Experience at a fintech, neobank, or consumer platform with embedded financial features
• Exposure to international or emerging markets
• Experience repositioning a product into a broader platform or ecosystem
• Background in customer insights, user research, or data-informed marketing strategy
• Prior crypto or web3 experience (We value strong consumer finance judgment — crypto fluency can be learned.)

Responsibilities

• Define product marketing strategy for the phase for MetaMask
• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
• Help evolve MetaMask’s perception from "wallet" to a broader consumer platform for managing digital value
• Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
• Drive adoption, engagement, and retention
• Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
• Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
• Focus on measurable outcomes such as user growth, engagement, retention, and monetization
• Partner deeply with Product and Engineering
• Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
• Advocate for user needs, clarity, and trust throughout the product development process
• Influence cross-functional decision-making without formal authority
• Build foundations for scale
• Establish product marketing frameworks, systems, and operating rhythms for a growing product area
• Coach and develop a Product Marketing Manager and help define how the function scales over time
• Balance hands-on execution with leadership as the team grows
• Connect MetaMask to culture and global markets
• Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
• Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy

Benefits

• Help shape the future of consumer finance at global scale
• Work on products that redefine how people interact with and control digital value
• Join a mission-driven, deeply technical team building foundational infrastructure for the next era of the internet
• Opportunity to grow into broader leadership as the function scales

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed