Director of Product Management, Engagement & Monetization

Adobe•San Jose, CA

About The Position

Adobe Express is one of Adobe's fastest-growing products, serving tens of millions of users across web and mobile. We are looking for a Director of Product Management, Engagement & Monetization to own how Express users get value, keep coming back, and ultimately become paying customers. This role sits at the intersection of engagement, retention, and revenue. You will define and lead the product strategy for Express's full growth loop: from the moments that bring users back daily, to the engagement patterns that deepen habit, to the conversion and monetization systems that turn that engagement into subscription revenue. You will also own how Express generates revenue through its integrations with Acrobat, Firefly, and Creative Cloud — making Express a durable growth engine across Adobe's ecosystem. This is a Director-level role. You will lead a team of Senior and Principal PMs and report into the Express Growth & Data Science leader with direct visibility to Adobe's executive team.

Requirements

10+ years of product management experience in SaaS, subscription, or PLG-driven environments, with at least 5 years in a leadership role
Demonstrated track record owning retention, engagement, and monetization outcomes — not just strategy, but shipped product
Experience leading Senior and Principal PM teams
Deep familiarity with engagement loops, lifecycle optimization, and free-to-paid conversion mechanics
Hands-on experience running experimentation programs: hypothesis development, test design, statistical analysis, and learning socialization
Strong executive presence and ability to influence VP+ stakeholders across product, finance, and go-to-market

Nice To Haves

Experience monetizing AI-powered features or credit-based systems is a strong differentiator
Comfort with ambiguity and the ability to make sound tradeoffs at ecosystem scale

Responsibilities

Own the Express engagement and retention strategy.
Define how users build habits with Express — what brings them back, what makes the product indispensable across use cases, and how to design the engagement loops that increase frequency and depth of use.
Own retention metrics for the Express free and paid base, including weekly and monthly active usage, session depth, and feature adoption.
Work with design, engineering, and data science to build and test experiences that shorten time to value and keep users in the product.
Build and scale growth loops.
Identify and invest in the loops that compound: sharing and collaboration as distribution, template and asset libraries as retention anchors, AI-powered features as engagement drivers.
Partner with the growth marketing and lifecycle teams to align in-product experiences with out-of-product signals.
Define the experiment roadmap and own the systems that run, measure, and socialize test results across the organization.
Lead monetization strategy.
Set the vision for how Express converts, expands, and retains paying users — across direct funnels and through ecosystem integrations with Acrobat, Creative Cloud, and Firefly.
Own GNARR and M1RR targets in partnership with Finance and executive leadership.
Define the packaging, paywall, and offer strategy, including AI credit systems, usage metering, and personalized upgrade moments.
Drive ecosystem revenue.
Expand the revenue contribution from Acrobat, Creative Cloud, and Firefly integrations through shared entitlement frameworks, upsell surfaces, and cross-product conversion flows.
Build the experimentation and measurement infrastructure that ties ecosystem engagement to subscription outcomes.
Lead the team.
Hire, develop, and retain a team of Senior and Principal PMs.
Set the performance bar, define operating principles, and create the conditions where great people do their best work.
Represent Premium Enablement in enterprise-wide planning and leadership forums.