Director of Product Management, Engagement & Monetization

Adobe•San Jose, CA

About The Position

The Opportunity Adobe Express is one of Adobe's fastest-growing products, serving tens of millions of users across web and mobile. We are looking for a Director of Product Management, Engagement & Monetization to own how Express users get value, keep coming back, and ultimately become paying customers. This role sits at the intersection of engagement, retention, and revenue. You will define and lead the product strategy for Express's full growth loop: from the moments that bring users back daily, to the engagement patterns that deepen habit, to the conversion and monetization systems that turn that engagement into subscription revenue. You will also own how Express generates revenue through its integrations with Acrobat, Firefly, and Creative Cloud — making Express a durable growth engine across Adobe's ecosystem. This is a Director-level role. You will lead a team of Senior and Principal PMs and report into the Express Growth & Data Science leader with direct visibility to Adobe's executive team. What You'll Do Own the Express engagement and retention strategy. Define how users build habits with Express — what brings them back, what makes the product indispensable across use cases, and how to design the engagement loops that increase frequency and depth of use. Own retention metrics for the Express free and paid base, including weekly and monthly active usage, session depth, and feature adoption. Work with design, engineering, and data science to build and test experiences that shorten time to value and keep users in the product. Build and scale growth loops. Identify and invest in the loops that compound: sharing and collaboration as distribution, template and asset libraries as retention anchors, AI-powered features as engagement drivers. Partner with the growth marketing and lifecycle teams to align in-product experiences with out-of-product signals. Define the experiment roadmap and own the systems that run, measure, and socialize test results across the organization. Lead monetization strategy. Set the vision for how Express converts, expands, and retains paying users — across direct funnels and through ecosystem integrations with Acrobat, Creative Cloud, and Firefly. Own GNARR and M1RR targets in partnership with Finance and executive leadership. Define the packaging, paywall, and offer strategy, including AI credit systems, usage metering, and personalized upgrade moments. Drive ecosystem revenue. Expand the revenue contribution from Acrobat, Creative Cloud, and Firefly integrations through shared entitlement frameworks, upsell surfaces, and cross-product conversion flows. Build the experimentation and measurement infrastructure that ties ecosystem engagement to subscription outcomes. Lead the team. Hire, develop, and retain a team of Senior and Principal PMs. Set the performance bar, define operating principles, and create the conditions where great people do their best work. Represent Premium Enablement in enterprise-wide planning and leadership forums. What You'll Need to Succeed 10+ years of product management experience in SaaS, subscription, or PLG-driven environments, with at least 5 years in a leadership role Demonstrated track record owning retention, engagement, and monetization outcomes — not just strategy, but shipped product Experience leading Senior and Principal PM teams Deep familiarity with engagement loops, lifecycle optimization, and free-to-paid conversion mechanics Hands-on experience running experimentation programs: hypothesis development, test design, statistical analysis, and learning socialization Strong executive presence and ability to influence VP+ stakeholders across product, finance, and go-to-market Experience monetizing AI-powered features or credit-based systems is a strong differentiator Comfort with ambiguity and the ability to make sound tradeoffs at ecosystem scale About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $231,000 - $334,500 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Requirements

10+ years of product management experience in SaaS, subscription, or PLG-driven environments, with at least 5 years in a leadership role
Demonstrated track record owning retention, engagement, and monetization outcomes — not just strategy, but shipped product
Experience leading Senior and Principal PM teams
Deep familiarity with engagement loops, lifecycle optimization, and free-to-paid conversion mechanics
Hands-on experience running experimentation programs: hypothesis development, test design, statistical analysis, and learning socialization
Strong executive presence and ability to influence VP+ stakeholders across product, finance, and go-to-market
Comfort with ambiguity and the ability to make sound tradeoffs at ecosystem scale

Nice To Haves

Experience monetizing AI-powered features or credit-based systems is a strong differentiator

Responsibilities

Own the Express engagement and retention strategy.
Define how users build habits with Express — what brings them back, what makes the product indispensable across use cases, and how to design the engagement loops that increase frequency and depth of use.
Own retention metrics for the Express free and paid base, including weekly and monthly active usage, session depth, and feature adoption.
Work with design, engineering, and data science to build and test experiences that shorten time to value and keep users in the product.
Build and scale growth loops.
Identify and invest in the loops that compound: sharing and collaboration as distribution, template and asset libraries as retention anchors, AI-powered features as engagement drivers.
Partner with the growth marketing and lifecycle teams to align in-product experiences with out-of-product signals.
Define the experiment roadmap and own the systems that run, measure, and socialize test results across the organization.
Lead monetization strategy.
Set the vision for how Express converts, expands, and retains paying users — across direct funnels and through ecosystem integrations with Acrobat, Creative Cloud, and Firefly.
Own GNARR and M1RR targets in partnership with Finance and executive leadership.
Define the packaging, paywall, and offer strategy, including AI credit systems, usage metering, and personalized upgrade moments.
Drive ecosystem revenue.
Expand the revenue contribution from Acrobat, Creative Cloud, and Firefly integrations through shared entitlement frameworks, upsell surfaces, and cross-product conversion flows.
Build the experimentation and measurement infrastructure that ties ecosystem engagement to subscription outcomes.
Lead the team.
Hire, develop, and retain a team of Senior and Principal PMs.
Set the performance bar, define operating principles, and create the conditions where great people do their best work.
Represent Premium Enablement in enterprise-wide planning and leadership forums.